Senior Director of Creator Marketing

LAZY BOY AGENCY; United States; On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, and vision - employer

Wellness credits: $50 monthly

Job summary

Lazy Boy Agency is a full service marketing agency building campaigns rooted in culture. We’re seeking a Head of Creator Marketing to lead the creator team, own strategy across every client, and report to the Chief Brand Officer.

You’ll manage a team, shape how creator work is scoped, and stay hands-on in campaigns, crafting concepts and leading accounts end to end. This role blends leadership with hands-on craft—setting direction, building the function, and actively guiding campaigns while

Qualifications

• 8+ years in creator marketing.
• Experience managing people; built and developed a team.
• End-to-end programs: strategy, casting, negotiation, execution, reporting.
• Creative brain that generates ideas.
• Ability to give notes that move the work.
• Strong read on creator landscape across TikTok, Instagram, YouTube.
• Comfort with contracts, negotiation rates, usage rights, exclusivity, ambassador deals.
• Experience owning meaningful budgets and accountability for ROI.
• Point of view on what makes partnerships feel real vs. paid.
• Strong client presence; able to present strategy and defend recommendations.
• Organized, low ego, and fast without dropping details.

Responsibilities

• Rethink how we approach creator marketing and build templates and systems; iterate on them.
• Run and build the team; set casting, briefs, negotiation, and client comms standards.
• Own strategy across every client by turning goals into a Creatorplan.
• Cast with taste; spot rising creators early and set casting bar.
• Bring the ideas by developing creative concepts and giving actionable notes.
• Lead accounts end to end: client comms, casting, negotiation, contracts, budget, reporting.

Skills

8+ years in creator marketing

People management

End-to-end programs

Creative ideation

Provide actionable notes

Creator landscape knowledge

Contracts & negotiations

Budget ownership

Partnership judgment

Client presence

Organized, low ego, fast

Job description

Lazy Boy Agency is a full service marketing agency that brings strategy, creative, and media together under one roof. We build campaigns rooted in culture for brands we genuinely believe in.

THE ROLE

We're looking for a Head of Creator Marketing to run our creator team and own creator strategy across every client we work with. You'll manage a team and report to our Chief Brand Officer. You'll own how creator works here: the strategy, the casting standards, the process, and the quality of what goes out the door. We're a growing agency so this role is part leadership, part hands-on. You'll set direction and build the function, and you'll also stay close to the work - jumping into campaigns, shaping creative, and leading accounts yourself.

WHAT YOU’LL DO

• Rethink how we approach creator marketing: Keep an eye on the creator landscape and make changes to how we brief creators, collect concepts, run approvals, how we report and then make it better. Build the templates and systems the whole team runs on, and keep iterating on them.
• Run and build the team: Manage a team of full‑time employees and freelancers. Set the standard for casting, briefs, negotiation, and client comms. Decide who leads what, and make sure nobody's underwater.
• Own strategy across every client: Turn each client's goals into an Creatorplan that fits their brand.
• Cast with taste: You're tapped in. You find people by being online, not by running a search in a tool. You know who's rising, who's overpriced, who's about to break and you can spot someone interesting early. You set the casting bar for the team.
• Bring the ideas: Come up with creative concepts and give the notes that take content from fine to great.
• Lead accounts yourself: Take a few accounts end to end: client comms, casting, negotiation, contracts, budget, and reporting. Present strategy, defend the recommendation, handle the hard conversations.

WHAT YOU’LL BRING:

• 8+ years in creator marketing.
• Experience managing people. You've built and developed a team.
• A track record running programs end to end: strategy, casting, negotiation, execution, reporting.
• A creative brain first. You generate ideas.
• The ability to give notes that move the work. You can look at a concept or a rough cut and name exactly what's missing and say it in a way a creator will actually want to act on.
• A real read on the creator landscape across TikTok, Instagram, YouTube, and whatever's next.
• Comfort with contracts and negotiation rates, usage rights, exclusivity, ambassador deals.
• Experience owning meaningful budgets and being accountable for what they returned.
• A point of view on what makes a partnership feel real versus paid for.
• Strong client presence. You can present strategy and hold your ground.
• Organized, low ego, and fast without dropping details.

WHAT WE OFFER

Time Off: Unlimited PTO

Health Benefits: Medical, dental, and vision - employer fully paid

Wellness Perks: $50 monthly credit for wellness, therapy, or fitness subscriptions