KOL Operations & Creator Partnership Management (Primary Focus)

First Point Group; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

First Point Group's client, a fast-growing global electronics and home lifestyle brand, seeks an Influencer & Social Media Manager to lead creator partnerships, organic social strategy, and community engagement across the US and Canada.

This high-visibility role targets someone passionate about creator culture, social storytelling, and building communities that drive brand affinity and business growth.

Qualifications

• 3-5+ years of experience in Influencer Marketing, Creator Partnerships, KOL Operations, or Creator Management.
• Strong understanding of the US creator landscape across YouTube, Instagram, and TikTok.
• Proven experience managing creator partnerships from sourcing and outreach to content delivery and performance analysis.
• Hands-on experience working with multiple creator tiers, including micro, mid-tier, and macro influencers.
• Strong negotiation and stakeholder management skills, with experience managing creator contracts and partnership discussions.
• Ability to develop effective campaign briefs and guide creators throughout the content production process.
• Strong analytical skills with the ability to evaluate influencer performance.

Responsibilities

• Develop and execute North America's KOL and creator partnership strategy across YouTube, Instagram, TikTok, and emerging creator platforms.
• Identify, evaluate, recruit, and onboard creators whose audiences align with brand objectives and target customer profiles.
• Build, maintain, and grow long-term relationships with creators, agencies, and management teams.
• Lead end-to-end influencer collaboration processes, including outreach, negotiations, contracting, briefing, execution, follow-up, and payment coordination.
• Develop customized creator briefs that clearly communicate campaign objectives, product positioning, key messaging, and deliverables while maintaining creator authenticity.
• Monitor content production timelines and maintain close communication with creators to ensure smooth content delivery and campaign execution.
• Review creator content and provide feedback to ensure alignment with campaign requirements and brand guidelines.
• Manage large-scale product seeding initiatives and creator gifting programs.

Job description

Our client is a fast-growing global consumer electronics and home lifestyle brand with a strong presence across major e-commerce and retail channels in North America. As the company continues to scale its brand influence, they are seeking an experienced Influencer & Social Media Manager to lead creator partnerships, organic social strategy, and community engagement across the US and Canada.

This is a high-visibility role ideal for someone passionate about creator culture, social storytelling, and building communities that drive both brand affinity and business growth.

Key Responsibilities

• Develop and execute North America's KOL and creator partnership strategy across YouTube, Instagram, TikTok, and emerging creator platforms.
• Identify, evaluate, recruit, and onboard creators whose audiences align with brand objectives and target customer profiles.
• Build, maintain, and grow long-term relationships with creators, agencies, and management teams.
• Lead end-to-end influencer collaboration processes, including outreach, negotiations, contracting, briefing, execution, follow-up, and payment coordination.
• Develop customized creator briefs that clearly communicate campaign objectives, product positioning, key messaging, and deliverables while maintaining creator authenticity.
• Monitor content production timelines and maintain close communication with creators to ensure smooth content delivery and campaign execution.
• Review creator content and provide feedback to ensure alignment with campaign requirements and brand guidelines.
• Manage large-scale product seeding initiatives and creator gifting programs.

What We're Looking For

• 3-5+ years of experience in Influencer Marketing, Creator Partnerships, KOL Operations, or Creator Management.
• Strong understanding of the US creator landscape across YouTube, Instagram, and TikTok.
• Proven experience managing creator partnerships from sourcing and outreach to content delivery and performance analysis.
• Hands-on experience working with multiple creator tiers, including micro, mid-tier, and macro influencers.
• Strong negotiation and stakeholder management skills, with experience managing creator contracts and partnership discussions.
• Ability to develop effective campaign briefs and guide creators throughout the content production process.
• Strong analytical skills with the ability to evaluate influencer performance

Location

• United States (Remote / Hybrid preferred)
• Preferred candidate hubs: Los Angeles or New York

Why Join

• Opportunity to shape influencer strategy for a rapidly growing international consumer brand.
• Significant ownership and visibility within the North America marketing team.
• Exposure to large-scale product launches, creator partnerships, and omnichannel campaigns.
• Collaborative global environment with strong growth potential.