Manager, Conversational AI & Digital Experiences

Automatic Data Processing, Inc.

Roseland (NJ)

Híbrido

USD 87.000 - 162.000

Tempo integral

Há 12 dias

Receba uma resposta desta empresa empregadora

Seu currículo e carta de apresentação personalizados exatamente para o que estão contratando.

Passe pelos filtros ATS

Resumo da vaga

Automatic Data Processing, Inc. (ADP) seeks a Manager, Digital Marketing — Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and digital experiences on ADP.com.

You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots. As the single product owner, you will partner with Digital Marketing leadership, Sales Operations and GPT to translate buyer needs into clear briefs,

Qualificações

6+ years in digital marketing or related fields.
Experience owning a roadmap across product, engineering and commercial teams.
Hands-on experience with digital lead generation and marketing automation.
Curiosity about AI and evaluating new capabilities with appropriate rigor.
Strong grasp of conversion funnels and experimentation.
Excellent communication and stakeholder management.

Responsabilidades

Own buyer journey strategy and roadmap for conversational experiences on ADP.com.
Lead evolution of the AI chatbot experience, prompts, content and flows.
Drive the AI SDR demo pilot and its iterations, from walkthroughs to lead routing.
Identify and test additional experiences across the buyer journey.
Partner with Sales Operations to define qualification criteria and CRM handoffs.
Translate marketing and buyer needs into briefs for GPT and partners, coordinating QA and launches.
Lead conversion optimization using buyer research and funnel analysis.
Track agentic shopping behaviors and advise on support capabilities for ADP.com.