Conversational AI Marketing Manager
Automatic Data Processing, Inc.
Aumenta le possibilità di ricevere una risposta da questo datore di lavoro
Il tuo curriculum e una lettera di presentazione personalizzati, che corrispondono esattamente a ciò che sta cercando.
Vantaggi offerti da questo lavoro
Descrizione del lavoro
ADP is seeking a Manager, Digital Marketing — Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and digital experiences on ADP.com. You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots.
Your goal is to help buyers explore the right solutions and take the next step, while improving conversion, lead quality and qualified sales opportunities.
Competenze
- 6+ years of digital marketing, growth marketing, or related experience.
- Experience owning a roadmap across product, engineering and commercial teams.
- Hands-on experience with digital lead generation and marketing automation.
- Strong communication and stakeholder management skills.
Mansioni
- Own buyer journey strategy and roadmap for conversational experiences.
- Lead evolution of the AI chatbot experience: prompts, content, handoffs.
- Drive the AI SDR demo pilot from walkthrough to lead routing.
- Identify and test additional experiences across the buyer journey.
- Define qualification criteria, routing rules, and CRM handoffs with Sales Ops.
- Translate marketing needs into briefs for GPT and partners.
- Lead conversion optimization and experimentation with buyer research.
- Track agentic shopping behaviors and advise ADP.com strategy.
Conoscenze
Strumenti
Descrizione del lavoro
ADP is seeking a Manager, Digital Marketing — Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and digital experiences on ADP.com. You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots.
Your goal is to help buyers explore the right solutions and take the next step, while improving conversion, lead quality and qualified sales opportunities.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
