Head of Conversational AI & Digital Experiences

AD; Alpharetta (GA); Híbrido; USD 87 000 - 162 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, Dental, Vision

Matched retirement savings

Paid time off

Wellness program

Resumo da oferta

Automatic Data Processing, Inc. seeks a Manager, Digital Marketing — Conversational & Agentic AI to shape AI-powered buyer experiences on ADP.com.

Own the roadmap for conversational and agentic journeys, from chatbot to SDR demos, partnering with GPT and Sales Operations to drive qualified opportunities. The role emphasizes buyer insight, journey design, experimentation, and cross-functional leadership to improve conversion, lead quality and opportunities.

Qualificações

• 5+ years in digital marketing or growth roles.
• Proven roadmap ownership across product, eng and sales.
• Experience with AI-enabled digital experiences.
• Strong ability to translate buyer insights into briefs.
• Excellent stakeholder management and communication.
• Curiosity about AI with rigorous evaluation.

Responsabilidades

• Own buyer journey strategy for conversational experiences.
• Lead the evolution of the AI chatbot and prompts.
• Drive the AI SDR demo pilot and lead routing.
• Define qualification criteria and CRM handoffs.
• Coordinate with GPT, privacy, and legal for launches.
• Lead optimization and experiments with analytics.

Conhecimentos

Digital marketing

Growth marketing

CR optimization

Marketing tech

Roadmap ownership

Stakeholder mgmt

Ferramentas

Salesforce Agentforce

Spara

Descrição da oferta de emprego

Automatic Data Processing, Inc. seeks a Manager, Digital Marketing — Conversational & Agentic AI to shape AI-powered buyer experiences on ADP.com.

Own the roadmap for conversational and agentic journeys, from chatbot to SDR demos, partnering with GPT and Sales Operations to drive qualified opportunities. The role emphasizes buyer insight, journey design, experimentation, and cross-functional leadership to improve conversion, lead quality and opportunities.