AI-Powered Digital Marketing Manager, Conversational Journeys

Automatic Data Processing, Inc.; Tucson (AZ); Híbrido; USD 87 000 - 162 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical

Dental

Vision

Life Insurance

Retirement Savings - Match

Wellness Program

Disability Insurance - Short & Long

Charitable Contribution Match

Holidays

Personal Days & Vacation

Paid Volunteer Time Off

Resumo da oferta

Automatic Data Processing, Inc. is seeking a Manager of Digital Marketing focused on Conversational and Agentic AI. You will own the roadmap for AI-powered experiences on ADP.com, including chatbots and demos, to move buyers through consideration and purchase.

You will partner with Digital Marketing leadership and GPT to deploy experiments, optimize conversion, and improve lead quality. This hybrid role offers salary in USD with comprehensive benefits and collaboration across product, sales, and

Qualificações

• 6+ years of experience in digital marketing and related fields, with proven results.
• Ability to own a product roadmap and coordinate across product, engineering and commercial teams.
• Experience with digital lead generation, marketing automation, and AI-enabled buying journeys.
• Strong ability to map journeys, write clear requirements, and drive tests.
• Excellent communication and stakeholder management with technical partners and leadership.

Responsabilidades

• Own buyer journey strategy and the roadmap for conversational and agentic experiences on ADP.com. Maintain a prioritized backlog and define requirements, milestones and success measures.
• Lead the AI chatbot experience evolution, including prompts, content, handoffs and qualification flows.
• Drive the AI SDR demo pilot and iterations from walkthrough to lead capture and routing to sales.
• Identify and test additional experiences across the buyer journey, such as forms and scheduling.
• Partner with Sales Operations to define routing rules, CRM handoffs and follow-up processes.
• Translate marketing needs into briefs for GPT and partners; coordinate launch readiness and QA.
• Lead conversion optimization and experimentation; measure engagement and lead quality; share recommendations.
• Track agentic shopping behaviors and advise on ADP.com support with trusted content.

Conhecimentos

Digital marketing

Growth marketing

Conversion optimization

Marketing technology

Roadmap ownership

Ferramentas

Salesforce Agentforce

Spara

Descrição da oferta de emprego

Automatic Data Processing, Inc. is seeking a Manager of Digital Marketing focused on Conversational and Agentic AI. You will own the roadmap for AI-powered experiences on ADP.com, including chatbots and demos, to move buyers through consideration and purchase.

You will partner with Digital Marketing leadership and GPT to deploy experiments, optimize conversion, and improve lead quality. This hybrid role offers salary in USD with comprehensive benefits and collaboration across product, sales, and