Manager, Conversational AI Marketing

Automatic Data Processing, Inc.; Norfolk (VA); In loco; USD 87.000 - 162.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Retirement Savings Match

Wellness Program

Short & Long-Term Disability

Volunteer Time Off

Descrizione del lavoro

ADP is seeking a Manager, Digital Marketing — Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and digital experiences on ADP.com.

You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots, driving lead capture, routing and qualification, and partnering with GPT for implementation.

Competenze

• 6+ years of experience in digital marketing or related field with a track record of improving buyer journeys.
• Experience owning a roadmap and driving work across product, engineering and commercial teams.
• Hands-on experience with digital lead generation, marketing automation, and conversational experiences.
• Strong grasp of conversion funnels and experimentation and how metrics link to outcomes.
• Ability to write clear requirements, map journeys, coordinate testing and QA, and ship improvements.
• Excellent communication and stakeholder management skills.

Mansioni

• Own buyer journey strategy and roadmap for conversational and agentic experiences on ADP.com.
• Lead evolution of the AI chatbot experience, including prompts, content, and qualification flows.
• Drive AI SDR demo pilot and its iterations from walkthroughs to lead capture and routing to sales.
• Identify and test additional experiences across the buyer journey, such as lead forms and scheduling.
• Partner with Sales Operations to define qualification criteria and CRM handoffs.

Conoscenze

Digital marketing

Growth marketing

Conversion optimization

Digital product management

Marketing technology

Roadmap ownership

Cross-functional collaboration

AI/conversational experiences

Strumenti

Salesforce Agentforce

Spara

Descrizione del lavoro

ADP is seeking a Manager, Digital Marketing — Conversational & Agentic AI to shape how prospective customers discover, evaluate and buy from ADP through AI-powered conversations, demos and digital experiences on ADP.com.

You will own the roadmap for these experiences, starting with our AI chatbot and AI SDR demo pilots, driving lead capture, routing and qualification, and partnering with GPT for implementation.