Manager, Content

OMD; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Flexible Spending Account

Paid parental leave

Paid medical leave

Job summary

A leading media agency in New York is seeking a Manager, Content to manage digital media campaigns and partnerships. The ideal candidate will possess a Bachelor's degree and experience in digital media buying. Responsibilities include negotiating vendor contracts, overseeing campaigns, and analyzing performance data. This hybrid role requires three days in the office, offering a salary range of $50,000 to $95,000 plus benefits including health insurance and retirement plans.

Qualifications

• 3+ years of experience in a digital media buying role within an agency.
• Ability to understand the digital marketplace and use industry tools.
• Strong numerical aptitude and data analysis skills.

Responsibilities

• Translate brand briefs into actionable plans.
• Oversee relationships with key vendors and ensure campaign efficiency.
• Manage and train junior staff while adhering to best practices.
• Prepare detailed presentations on campaign performance using data.

Skills

Digital media buying

Negotiation skills

Mathematical concepts

Presentation skills

Verbal and written communication

Education

Bachelor’s degree in Advertising, Marketing, Communications, or related field

Tools

DDS/Prisma

ComScore

Nielsen

AdViews

eMarketer

Job description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

As a Manager, Content, this person will serve as a trusted advisor to the client's counterparts as well as internal team members. They are responsible for managing partner relationships, overseeing campaigns, and sharing performance insights. Additionally, this person will guide the teams through negotiation, activation, and execution on the client's business. This involves having the expertise in all areas of digital media activation principles (across digital, print, audio, and additional custom partnerships) and applying them across all National and Shopper media initiatives. Managing the overall budgetary process within the authorizations is an integral part of the position.

Responsibilities

• Translate brand briefs into innovative, effective, and actionable tactical plans
• Work in partnership with the client's and planning team to provide insight into investment activation opportunities based on the client's goals, objectives, insights, and strategy
• Lead key vendor relationships throughout the course of the campaign and pass along optimization notes from vendors to Attention team to drive campaign efficiencies and effectiveness
• Work alongside Marketing Science to manage brand research studies, determine KPI considerations and report key findings
• Participate and drive weekly status meeting with Attention, Marketing Science and Retail partners to ensure live campaigns are performing and pacing up to brand standards
• Build stories through data by working with digital investment teams to present quarterly campaign performance reviews
• Work in large data sets and communicate with the Attention team the findings, write insights based on the findings, and work with the OMD Investment team to build a knowledgeable story from the data
• Manage and train junior staff members and ensure best practices are being adhered to maximize investments
• Digital planning, campaign performance, trafficking, billing, and other day-to-day tasks
• Train incoming staff about all three digital channels as well as teaching the intricacies of the landscape
• Oversee the overall budgetary process to ensure timely invoice clearance working with OMD Finance, GP, and media partners

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
• 3+ years of digital media buying, negotiation and implementation experience in an agency environment is required
• Aptitude for mathematical concepts and an understanding of the digital marketplace
• Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
• Able to understand application and use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
• Excellent presentation, verbal, and written skills

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range
$50,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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