Associate Director, Digital Activation

Omnicom; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation and sick days

Personal days

Parental leave

Medical leave

STD/LTD

Job summary

Omnicom Media seeks an Associate Director of Digital Activation to lead day-to-day activation plans, optimize programmatic buys, and drive client satisfaction across channels. You will work with a broader activation team to ensure proactive and precise execution of media strategies.

The role requires leadership in developing sound strategic frameworks aligned with client goals and a keen interest in emerging media platforms.

Qualifications

• 5+ years of experience in media planning and digital buying
• Hands-on experience using demand-side platforms (The Trade Desk, DV360) a plus
• Experience managing media teams and client relationships
• Experience working with large data sets and understanding methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills and ability to distill key ideas for non-digital teams

Responsibilities

• Lead day-to-day development of digital activation plans
• Manage and optimize digital buys ensuring pacing and performance
• Interact with clients and internal teams across channels
• Set strategic direction and drive growth within the activation team
• Oversee campaign creation, setup, and day-to-day operations
• Direct budgeting, billing, and reconciliation processes
• Provide SME input on campaign design and DSP usage
• Coordinate cross-functional teams for tight campaign execution

Skills

Media planning

Digital buying

Demand-side platforms

Client management

Data analysis

Excel

Cross-functional teamwork

Communication

Tools

The Trade Desk

DV360

Prisma

IAS

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Associate Director, Digital Activation

The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.

A positive attitude and willingness to "roll up your sleeves" is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Responsibilities

• Bring proactivity and leadership to the clients and the team
• Provide excellent client service by being responsive, accountable and detail oriented
• Build sound strategic frameworks that ladder up to client business goals
• Set the tone and strategic direction of the team; built around growth and application of learnings
• Understand and direct multiple user touch points that can influence creative and messaging strategies
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
• Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
• Effectively manage budget
• Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
• Managing the daily, weekly, monthly, quarterly client conversations related to digital media
• Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Overseeing billing and reconciliation process.
• Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• 5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
• Experience managing media teams and client relationships
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills, ability to distill key ideas for non-digitally centric teams
• Proven ability to work with and influence cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of 3rd party verification tools, including IAS
• Hands-on experience with campaign workflow tools, including Prisma

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation dayssick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits.

Compensation Range

$70,000-$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.