Director Integrated Media Planning - Active Lifestyle Brand

OMD; San Francisco (CA); On-site; USD 145,000 - 160,000; Full time

Job summary

OMD, Cannes Lions 2024 Media Network of the Year, seeks a Director, Integrated Media Planning to own the strategic vision for a major client. You will partner with Brand Lead and Portfolio Strategy to reshape planning and drive measurable brand impact through media.

This is a pivotal leadership role, reporting directly to senior leaders and shaping growth initiatives across CTV, digital video, social, search, and partnerships. Office-based with a strong expectation of in-person collaboration.

Qualifications

• Graduate of a four-year college or university.
• 8+ years of integrated media planning experience.
• Experience in cross-functional strategic planning and Communications Framework development.
• Experience working with ~$100MM+ range of yearly media spend.
• Experience collaborating with data analytics teams to drive optimization.
• Proven leadership ability and experience managing a team.

Responsibilities

• Collaborative Partnership–embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Offer a deep understanding of the landscape and expertise in bringing insights to life effectively within strategic frameworks.
• Apply deep understanding in brand media tactical development across CTV, Digital Video, Social, Search, and Custom Direct Partnerships.
• Provide expert-level experience defending agency work and recommendations and challenging teams to enhance the work.
• Creative Thinking – develops innovative ways to bring brand, objectives and platforms together.
• Hunger for Innovation– identify and bring to life truly new opportunities for clients.
• Relationship Building– engage with clients and teams to serve best interests.
• Inspiring Leadership – lead and grow the team to solve client challenges.

Skills

Integrated media planning

Cross-functional planning

Data analytics

Leadership

Client management

Education

Bachelor's degree

Tools

Marketing Science tools

Measurement platforms

Job description

Job Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people‑obsessed, outcomes‑focused business that applies evidence and data‑based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

As the Director, Integrated Media Planning You'll be working on one of Omnicom's most important, high‑impact accounts with a team that's as creative as it is collaborative—and your work will have direct visibility with OMD's entire c‑suite. This isn't a supporting role; you're stepping in to own the strategic vision for the client’s strategic media approach. You'll partner directly with the Brand Lead and Portfolio Strategy/Planning Lead to fundamentally reshape how we think about planning and drive measurable brand impact through media. This is a rare opportunity to lead transformation for a growth brand, working alongside senior leaders who will champion your ideas and accelerate your growth.

This is a pivotal moment for the brand. We're at an inflection point—new visionary leadership is steering the ship, we're amplifying our brand story in Q3, and we've got game‑changing product launches lined up for Q4. 2026 is the beginning of a bold new era, and the momentum won't stop. As we continue evolving, we're doing something bigger: reimagining who our customer is and what they need from us. We're shifting from purely performance‑driven narratives to building authentic cultural impact.

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Responsibilities

• Collaborative Partnership–embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Offer a deep understanding of the landscape (category, competitive, cultural, consumer) and expertise in bringing insights to life effectively within strategic frameworks
• Apply deep understanding in brand media tactical development across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
• Provide expert‑level experience defending agency work/recommendations and challenging internal/external teams in effort to enhance the work
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation– our clients want and have access to truly never been done before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building– practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four‑year college or university
• 8+ years of integrated media planning experience
• Experience in cross‑functional strategic planning and Communications Framework development
• Experience working with ~$100MM+ range of yearly media spend
• Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations
• Experience working in fast‑paced agency environment with expert‑level ability to juggle many different tasks while keeping internal + external teams on track
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

$145,000 - $160,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

, $145,000 - $160,000