Manager, Digital Partnerships

Initiative; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

In-office 3 days/wk

Job summary

Initiative is seeking a Manager, Digital Partnerships to lead a team of Negotiators and Associates, driving digital media plans from inception to completion. The role oversees deliverables, resource allocation, and growth while exploring non-traditional partnership opportunities across owned and earned media.

The position reports within the Media function at Initiative, emphasizing leadership, strategic planning, and client-facing collaboration to maximize partnership value and drive KPI

Qualifications

• Experience creating integrated marketing plans across traditional and non-traditional media.
• Ability to delegate and oversee Associates and Negotiators workloads.
• Experience with campaign management/ad serving technology (DoubleClick DART, Atlas DMT, Media Mind).
• Experience across a variety of media channels.
• Degree not required for this role.

Responsibilities

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
• Maintain daily client contact, manage requests, and foster relationships with media partners
• Present plan recommendations, identify new opportunities, and collaborate with internal teams
• Act as a key liaison, mentor associates, and ensure high-quality work standards
• Lead strategic media planning, participate in KPI and RFP development
• Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
• Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.

Skills

Media tools

Integrated marketing

Team delegation

Ad serving tech

Multi-channel

Degree optional

Campaign management

Education

Degree not required

Tools

DoubleClick DART

Atlas DMT

Media Mind

Job description

Position Overview

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop, and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.

Agency

Initiative

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop, and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.

Responsibilities

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
• Maintain daily client contact, manage requests, and foster relationships with media partners
• Present plan recommendations, identify new opportunities, and collaborate with internal teams
• Act as a key liaison, mentor associates, and ensure high-quality work standards
• Lead strategic media planning, participate in KPI and RFP development
• Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
• Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship.
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.

Required Skills And Experience

• Fundamental understanding of media tools as well as syndicated tools
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Ability to delegate and oversee Associates and Negotiators workload
• Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
• Experience across a variety of media channels
• Initiative does not require candidates to have a college degree

Desired Skills And Experience

• Working knowledge of third‑party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Ability to communicate concisely and clearly both orally and in writing
• 4+ years of experience in digital media planning

$80,000 - $90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

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