Manager, Brand & Creative Services

BSL Batesville Services, LLC; United States; On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401K Matching

Paid time off

Job summary

Batesville in Batesville, IN seeks a Manager Brand & Creative Services to unify campaigns and brand expression across channels. You’ll translate strategy into creative concepts, lead end-to-end campaign development, and supervise the design team and external partners.

The role blends account leadership with creative direction in a hybrid environment. Requirements include a bachelor’s in a related field, 7–10 years of leadership in campaigns, and a strong portfolio of multi-channel work;

Qualifications

• Bachelor’s degree in graphic design, marketing, fine arts, or related field.
• Minimum 7–10 years of progressive experience in creative leadership or campaign management.
• Proven track record managing integrated campaign execution across multiple teams or channels.
• Strong portfolio of high-impact, multi-channel creative work.
• Expertise in graphic design, art direction, visual identity, photography, and video production.
• Experience in a marketing agency, in-house agency, or cross-functional environment with account management.

Responsibilities

• Oversee design deliverables: campaigns, assets, digital content, sales materials and presentations.
• Provide hands-on creative direction for high-impact initiatives aligned to brand standards.
• Lead planning and execution of brand photography and video; manage external partners.
• Ensure on-time, on-brand outputs with high quality and cohesive brand presence.

Skills

Graphic design

Art direction

Campaign management

Visual identity

Photography/video production

Adobe Creative Suite

Cross-functional leadership

Education

Bachelor’s degree in graphic design, marketing, fine arts, or related field

Tools

Adobe Creative Suite

Asana

Job description

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love® Batesville has been named one of the Most Trustworthy Companies in America by Newsweek for the third year in a row, reflecting our commitment to quality, integrity, and the trust families and funeral professionals place in us every day.

Your Role at Batesville

As Manager Brand & Creative Services, you will be responsible for the central point of integration across the Batesville marketing organization, ensuring alignment between business objectives, campaign strategy, and brand expression across all channels. Operating with an agency account management mindset, this individual translates strategy from the Market Strategy & Activation team, product teams and other internal key stakeholders into actionable creative concepts, leads end-to-end campaign development from intake through in-market delivery, and ensures consistency and cohesion across all touchpoints. The Creative Campaign Manager directly supervises the graphic design team and manages external creative partners with those responsibilities in service of campaign delivery, not as a standalone creative function. This role also serves as the account lead across key marketing initiatives, ensuring campaigns are not only executed effectively but are strategically aligned to drive measurable business outcomes, including engagement, and growth. The Creative Campaign Manager proactively partners with Marketing Strategy to shape campaign direction, providing input on messaging, audience targeting, and execution feasibility. Reports to the Director, Brand & Communications.

How You’ll be Rewarded

Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.

The expected base salary range for this role is $95,000 - $110,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.

• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do

Creative Output & Execution

• Oversee all design deliverables: integrated campaigns, product marketing assets, digital content, sales materials, presentations, and experiential assets ensuring all deliverables support overarching campaign objectives and messaging strategy.
• Provide hands‑on creative direction for high‑impact initiatives, ensuring exceptional execution and alignment to established brand standards with a focus on delivering work that drives engagement and business results.
• Apply Batesville visual identity standards to all output; elevate brand standard questions or evolution recommendations to the Director, Brand & Communications while identifying opportunities to evolve and strengthen brand expression based on campaign needs and performance insights.
• Lead creative direction, planning, and execution of brand photography and video; manage external photographers, videographers, and production partners.
• Ensure all creative work — across design, photo, and video — is delivered on time, on brand, and at a consistently high level of quality and contributes to a consistent, high‑impact brand presence in market.

Creative Operations & Performance

• Design and implement efficient intake models, prioritization frameworks, and workflows to maximize team productivity and campaign impact ensuring clarity of inputs, strong creative briefs, and alignment before execution begins.
• Leverage tools, technologies, and AI‑driven solutions to streamline operations; effectively allocate resources across projects balancing speed, quality, and cost.
• Use performance data, customer insights, and testing to inform creative output; establish feedback loops to continuously improve creative impact and ROI.
• Partner with Marketing Strategy and Analytics to evaluate campaign effectiveness, identify optimization opportunities, and ensure insights are translated into actionable improvements.
• Explore and apply emerging tools (including AI‑powered creative and productivity platforms) to improve speed, efficiency, and quality of output, identify opportunities to streamline workflows across briefing, concepting, production, and iteration.
• Partner with internal teams to pilot and scale new approaches to content creation and campaign execution.

Brand Management & Stewardship

• Serve as a day‑to‑day steward of the Batesville brand, ensuring consistency, integrity, and evolution across all touchpoints.
• Partner with Brand leadership to operationalize brand strategy across campaigns, content, and experiences.
• Maintain and evolve brand guidelines, ensuring adoption across internal teams and external partners.
• Review and approve creative outputs to ensure alignment with brand standards and voice.

Creative Team Leadership

• Directly manage the graphic design team, establishing clear expectations, accountability, and performance standards in support of campaign delivery.
• Foster a culture of creativity, ownership, and continuous improvement; develop team capabilities in design, art direction, and emerging disciplines.
• Manage external agencies and freelancers; ensure alignment to Batesville brand standards and optimize external spend.

What You’ll Bring

• Bachelor’s degree in graphic design, Marketing, Fine Arts, or related field.
• Minimum 7–10 years of progressive experience in creative leadership, campaign/brand management, or agency/corporate environments; or equivalent combination of education and experience.
• Proven track record managing integrated campaign execution across multiple teams or channels.
• Strong portfolio of high-impact, multi‑channel creative work.
• Expertise in graphic design, art direction, visual identity application, photography, and video production.
• Experience in a marketing agency, in‑house agency, or cross‑functional environment with exposure to account management and campaign leadership.
• Proven ability to operate in a hybrid role spanning account leadership, campaign integration, and creative direction.
• Strong ability to translate business and marketing strategy into integrated campaigns and creative execution.
• Demonstrated success managing multiple stakeholders and complex, cross‑channel initiatives.
• Advanced proficiency in Adobe Creative Suite and modern creative tools; Asana experience a plus.
• Strong project management and operational discipline; experience leveraging data and insights to inform creative decision.
• Effective at leading teams, developing talent, and fostering a creative, collaborative environment.
• Adaptable, fast‑paced, and experienced working across multiple lines of business.

Travel

This role will work closely with cross‑functional stakeholders based in the Cincinnati/Batesville region. Must live within driving distance of Batesville, IN for frequent on‑site meetings. Travel <10% of the time.

Physical Requirements

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

Who We Are

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit‑enhancing merchandising systems and leading‑edge technology solutions. At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values: Individual worth and integrity Excellence in execution Spirit of continuous learning and improvement Courage Customer focus and partnership.

What Sets Us Apart

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be. Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self‑guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career‑focused discussions and advancement. Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success. We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization. We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.

Disclaimer

The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time. At Batesville, we strive to build a diverse workforce through equal‑opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/Affirmative Action Employer of minorities/females/disabled/veterans. For more than 140 years, Batesville has supported funeral professionals in helping families remember and celebrate the lives of their loved ones. We know grieving families depend on us during life’s most difficult moments, and that responsibility shapes how we serve our customers and support one another every day. As a recognized leader in the North American deathcare industry, Batesville offers a comprehensive portfolio of burial, cremation, memorialization, and technology solutions that help families honor lives. Guided by a legacy of manufacturing excellence, product innovation, superior customer service, and reliable delivery, we provide funeral professionals with the resources and tools they need to serve families with care, dignity and respect.