Product Manager

BSL Batesville Services, LLC; United States; Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401K matching program

Paid time off

Development opportunities

Job summary

Batesville is seeking a Product Marketing Manager in Batesville, IN, a hybrid role requiring 2-3 days in the office. You will own the Burial product roadmap, drive portfolio health, and steer pricing and margin strategy across core lines while anticipating market trends and customer needs.

You will partner with Design, Manufacturing, Sourcing, and Sales to bring new products to market and refresh existing lines, ensuring continued share and relevance in a mature market.

Qualifications

• Bachelor’s degree in Marketing, Engineering, or Finance required.
• 5+ years product management experience or equivalent in Marketing/Product Management.
• Experience in funeral, deathcare, or durable/legacy-goods industry.
• Experience partnering with field sales organizations and independent/dealer-style distribution channels.
• Exposure to digital merchandising or e-commerce as a complement to a physical product line.
• Proven ability to own a P&L-adjacent product category including pricing, mix, and margin accountability.

Responsibilities

• Own the Burial product roadmap, balancing stability, premium innovation, and value-tier competitiveness.
• Conduct portfolio health analysis and recommend rationalization or investment.
• Develop multi-year category plans accounting for demographic trends.
• Define and track category KPIs for leadership reporting.
• Lead new product development from concept to launch with Design, Manufacturing, and Sourcing.
• Translate insights into clear product requirements and business cases.
• Manage renovation and refresh cadence for existing families to protect share.
• Evaluate materials and customization opportunities to differentiate Batesville.

Skills

P&L ownership

Cross-functional leadership

Analytical skills

Communication skills

Field sales collaboration

Education

Bachelor’s degree in Marketing, Engineering, or Finance

Tools

Merchandising platforms

CRM systems

Job description

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. Batesville has been named one of the Most Trustworthy Companies in America by Newsweek for the third year in a row, reflecting our commitment to quality, integrity, and the trust families and funeral professionals place in us every day.

Your Role at Batesville: As a Product Marketing Manager, you will be responsible for owning the strategy, portfolio health, and lifecycle performance of Batesville's burial casket and related hardgoods product lines — the company's core, revenue-defining category. This role acts as the general manager of the Burial portfolio: setting product strategy and roadmap, prioritizing innovation and renovation investment, partnering on pricing and margin, and ensuring the category stays ahead of shifting funeral home, family, and demographic trends in a mature but still-evolving market. We are currently seeking a Product Marketing Manager to join our team in Batesville, Indiana. This is a hybrid position, requiring 2-3 days per week in our Batesville office.

How You’ll be Rewarded:

Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.

• The expected base salary range for this role is $105,000 - $120,000 per year.
• Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do

Category Strategy & Portfolio Management

• Own the Burial product roadmap — balancing core-line stability, premium/upgrade innovation, and value-tier competitiveness.
• Conduct ongoing portfolio health analysis (sales, share, mix, margin, SKU productivity) and recommend rationalization or investment.
• Build and maintain a multi-year category plan that accounts for shifting burial/cremation preference mix and demographic trends.
• Define and track category-level KPIs and report performance to CMDO and executive leadership.

Product Development & Innovation

• Lead new product development from concept through launch, partnering with Design, Manufacturing, and Sourcing.
• Translate funeral home and consumer/family insights into clear product requirements and business cases.
• Manage the renovation and refresh cadence for existing product families to protect share and relevance.
• Evaluate materials, finishes, and personalization/customization opportunities that differentiate Batesville's offering.

Pricing, Merchandising & Channel Enablement

• Partner with Revenue & Pricing on price architecture, tiering, and promotional strategy for the Burial line.
• Develop merchandising and selection-room strategies (physical and digital) that improve presentation and conversion at the funeral home.
• Create sales tools, print materials, and training content that help the field sales organization position the portfolio effectively.
• Partner with Digital Product Management on how Burial products are represented across Batesville Connect, Digital Showroom, and Remembrance Store.

Market & Competitive Insight

• Maintain a current view of competitor product, pricing, and M&A activity across the deathcare industry.
• Conduct regular field research — funeral home visits, director interviews, win/loss reviews — to ground strategy in frontline reality.
• Apply quantitative market research methods (e.g., conjoint, discrete choice) where useful to validate product and pricing decisions.

Cross-Functional Leadership

• Act as the primary product owner for the Burial category across Manufacturing, Supply Chain, Sales, Finance, and Marketing.
• Represent the Burial portfolio in CMDO leadership forums and broader executive planning cycles.
• Partner with peer Product Managers (Cremation, Digital) to ensure a coherent, non-cannibalizing portfolio strategy.

What You’ll Bring

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Marketing, Engineering, or financial field
• Minimum of 5 years’ related Product Management experience and/or training; or equivalent combination of education and experience with an emphasis in Marketing and Product Management.
• Experience in the funeral, deathcare, or broader durable/legacy-goods industry.
• Experience partnering with field sales organizations and independent/dealer-style distribution channels.
• Exposure to digital merchandising or e-commerce as a complement to a traditional physical product line.
• Demonstrated experience owning a P&L-adjacent product category — including pricing, mix, and margin accountability.
• Strong quantitative and analytical skills; comfort working with sales, share, and market research data to drive decisions.
• Proven ability to lead cross-functional teams without direct authority, and to operate effectively with Manufacturing/Operations partners.
• Excellent written and verbal communication skills, including experience presenting to senior executive audiences.
• Travel Associate must be able to travel 5 % of the time.

Physical Requirements

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

Who We Are

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love®.

With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit‑enhancing merchandising systems and leading‑edge technology solutions. At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future.

Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be.

Development is a priority: We promote learning and development from Day1. From our Experience Batesville onboarding program to self‑guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career‑focused discussions and advancement.

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success.

We Have Fun!

We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization.

We Give Back

We support our communities by assisting in fundraising events and volunteer programs to help those in need.

*These services are not available at all Batesville locations.

At Batesville, we strive to build a diverse workforce through equal‑opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affiantive Action Employer of minorities/females/disabled/veterans.

For more than 140 years, Batesville has supported funeral professionals in helping families remember and celebrate the lives of their loved ones. We know grieving families depend on us during life’s most difficult moments, and that responsibility shapes how we serve our customers and support one another every day. As a recognized leader in the North American deathcare industry, Batesville offers a comprehensive portfolio of burial, cremation, memorialization, and technology solutions that help families honor lives. Guided by a legacy of manufacturing excellence, product innovation, superior customer service, and reliable delivery, we provide funeral professionals with the resources and tools they need to serve families with care, dignity and respect.