Luxury Wine Educator & Club Growth Specialist

Boardwalk IG Management LLC; Yountville (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Estate Yountville seeks a passionate Wine Educator to deliver exceptional wine education experiences to guests. The role is a key ambassador, driving direct-to-consumer sales and growing wine club membership.

The ideal candidate is polished, engaging, and sales-minded, with a love for wine and luxury hospitality. The position emphasizes hosting tastings, delivering story-driven education, and collaborating with culinary and events teams to create elevated food-and-wine experiences.

Qualifications

• Wine, luxury hospitality, fine-dining, or related experience preferred.
• Strong communication, presentation, sales, and relationship-building skills.
• Polished professional presence and confidence presenting membership opportunities.
• Ability to work independently and collaboratively in a fast-paced environment.
• POS and CRM experience preferred; weekend, holiday, and occasional evening availability required.

Responsibilities

• Convert qualified guests into wine club members and achieve individual sales goals.
• Build relationships that generate repeat purchases, referrals, and long-term loyalty.
• Conduct personalized follow-up, outbound outreach, release campaigns, and retention efforts.
• Contribute directly to estate revenue and sustained membership growth.
• Host private tastings with warmth, confidence, and professionalism.
• Deliver personalized service and share The Estate Yountville story through engaging wine education.
• Coordinate with culinary and events teams on elevated food-and-wine experiences.
• Maintain tasting spaces, materials, inventory, and presentation to luxury standards.
• Execute opening, closing, reservations, guest communications, and daily tasting-room procedures.
• Support inventory control, member events, and cross-department coordination.
• Maintain exceptional organization, accuracy, and attention to detail.

Skills

Communication

Sales

Presentation

Relationship-building

Independence

Tools

POS/CRM systems

Job description

Estate Yountville seeks a passionate Wine Educator to deliver exceptional wine education experiences to guests. The role is a key ambassador, driving direct-to-consumer sales and growing wine club membership.

The ideal candidate is polished, engaging, and sales-minded, with a love for wine and luxury hospitality. The position emphasizes hosting tastings, delivering story-driven education, and collaborating with culinary and events teams to create elevated food-and-wine experiences.