Luxury Spirits & Estate Wines Territory Consultant

Johnson Brothers - Maverick of Texas; Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Job summary

Johnson Brothers is a national family-owned distributor focused on wine, spirits and beer, seeking a Luxury Sales Consultant to drive share in the luxury portfolio and manage selective accounts within the Milwaukee market. The role emphasizes brand storytelling, event planning, and collaboration with brand managers to create memorable consumer experiences.

The incumbent will plan luxury events, cultivate key accounts, and educate customers about estate wines and premium spirits while building

Qualifications

• Dynamic and creative storyteller with previous sales experience within the luxury wine or adult beverage industry.
• Industry certifications preferred (CSW, CSS, Court of Master Sommelier).
• Impeccable time management and ability to multi-task to meet deadlines.

Responsibilities

• Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
• Develop and maintain Target Accounts list to grow the luxury portfolio in designated territory.
• Drive new luxury placements and increase luxury market share through securing new Points of Distribution in key independent retail and On-Premises accounts.
• Increase by the glass presence within influential accounts.
• Identify iconic/key accounts & develop account performance & activation plans.
• Manage execution of luxury allocations in relationship with key accounts.
• Brand Building, Education and Expertise: Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales.
• Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers.
• Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis.
• Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers. Conduct and plan special events in market.
• Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis.
• Provide specific brand expertise during interactions to leverage growth opportunities.
• Educate the consumer and trade through direct interaction including providing brand expertise/training at consumer, and key account level.
• Provide consumer, channel, and competitive insights. Use insights to collaborate with brand and supplier sales teams to develop innovative programs and ideas.

Skills

Luxury wine sales

Storytelling

Time management

Multi-tasking

Driver's license

Relationship building

Education

Bachelor's degree

Job description

Johnson Brothers is a national family-owned distributor focused on wine, spirits and beer, seeking a Luxury Sales Consultant to drive share in the luxury portfolio and manage selective accounts within the Milwaukee market. The role emphasizes brand storytelling, event planning, and collaboration with brand managers to create memorable consumer experiences.

The incumbent will plan luxury events, cultivate key accounts, and educate customers about estate wines and premium spirits while building