Luxury Specialist

Johnson Brothers Liquor Company; North Kingstown (RI); On-site; USD 60,000 - 90,000; Full time

Job summary

Johnson Brothers Liquor Company seeks an On-Premise Sales Consultant focused on luxury spirits and estate wines. You will plan and execute luxury events, develop target accounts, and drive placements to grow our luxury portfolio within designated accounts.

As part of the Oxford Street Merchants team, you will leverage brand stewardship, storytelling, and competitive insights to educate consumers and trade, while building lasting relationships with top accounts in the on-premise channel.

Qualifications

• Dynamic and creative storyteller with prior sales in luxury wine or adult beverage industry.
• Experience selling to luxury on-premise channels such as resorts, restaurants, and country clubs.
• Industry certifications like WSET II/III, CSW, CSS preferred.

Responsibilities

• Plan and execute luxury consumer events to acquire new business and grow sales.
• Develop and maintain Target Accounts to grow the luxury portfolio in the territory.
• Drive new luxury placements and increase market share with key accounts.
• Increase presence within influential accounts and manage luxury allocations with major partners.
• Identify iconic accounts and develop performance and activation plans.

Skills

Storytelling

Sales experience

Luxury brand knowledge

Education

Bachelor's degree

Job description

Looking for a rewarding career? Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We proudly represent the world's top beverage brands and are committed to excellence, innovation, and growth. Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry! On-Premise Sales Consultant focused on luxury spirits and estate wines as part of the Oxford Street Merchants team. This knowledgeable and accredited team brings a passion for brand stewardship and storytelling, leaving customers with an unparalleled luxury experience.

Job Duties & Responsibilities

Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales. Develop and maintain specific Target Accounts list to grow the luxury portfolio in designated territory. Drive new luxury placements and increase luxury market share through securing new Points of Distribution in key independent retail and On-Premises accounts. Increase by the glass presence within influential accounts. Identify iconic/key accounts & develop account performance & activation plans. Manage execution of luxury allocations in relationship with key accounts.

Brand Building, Education and Expertise

Plan and execute luxury consumer events to acquire new business, expose the brand and grow sales. Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers. Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis. Partner with brand managers and supplier personnel to develop experiences with a focus on events that acquire, sell, and retain consumers. Conduct and plan special events in market. Serve as brand/category product knowledge expert. Have expert knowledge on competitor brands and conduct competitive analysis. Provide specific brand expertise during interactions to leverage growth opportunities. Educate the consumer and trade through direct interaction including providing brand expertise/training at consumer, and key account level. Provide consumer, channel, and competitive insights. Use insights to collaborate with brand and supplier sales teams to develop innovative programs and ideas.

Required Qualifications

Skills & Abilities Dynamic and creative storyteller with previous sales experience within the luxury wine or adult beverage industry. Industry certifications preferred i.e. WSET II and III, CSW, CSS, Court of Master Sommelier

Impeccable time management. Ability to multi-task and meet deadlines. Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area.

Years of Experience Proven experience working with iconic, luxury brands and interest in investing in the continued development of luxury brands while building meaningful relationships with top accounts within the on premise channel: resorts, restaurants, and country clubs is ideal. 2+ years of Luxury sales experience (Northern VA preferred) with a proven track record of territory growth and development

Education Bachelor's degree strongly preferred (or analogous industry experience/skills).

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.

Worker Sub-Type: Regular Time Type: Full time

Johnson Brothers is a third-generation, family-owned wine, beer, and spirits distributor founded in 1953 by Lynn Johnson in Saint Paul, Minnesota. Guided by its founding values of work ethic, teamwork, excellence, innovation, passion, and integrity, the company partners with top-tier suppliers to deliver a world-class portfolio and exceptional service to customers across 25 states. The company was recognized by Newsweek as one of America's Most Trustworthy Companies for three consecutive years (2023-2025).

Learn more at johnsonbrothers.com | LinkedIn | Instagram.