Off Premise Spirits Sales Consultant-Richmond

Johnson Brothers Liquor Company; Lorton (VA); On-site; USD 50,000 - 70,000; Full time

Job summary

Johnson Brothers Liquor Company in Virginia is hiring a Sales Representative to grow an established spirits portfolio in the Off-Premise accounts within the assigned territory. You will build relationships with buyers, present promotions, and drive sales through excellent account service and timely communication.

The role requires a BS degree or equivalent experience, a valid driver's license, reliable transportation, and the ability to work beyond standard hours including early evenings and

Qualifications

• BS degree or equivalent work experience.
• 2-year minimum of experience as Sales Representative or higher.
• Valid driver’s license with an acceptable driving record.

Responsibilities

• Ensure consistent customer contact
• Plan and execute sales initiatives
• Handle customer issues promptly and friendly
• Understand products and promotions
• Make effective sales presentations
• Grow assigned accounts and meet company objectives
• Identify and nurture new and undersold accounts
• Utilize POS to enhance selling efforts
• Know deals, promotions and initiatives
• Follow steps when making calls
• Provide reliable customer service to accounts
• Face-to-face interaction with customers
• Adhere to company policies and procedures
• Handle paperwork promptly and properly

Skills

Self-motivation

Goal oriented

Relationship building

Analytical skills

Time management

Presentation skills

Education

BS degree or equivalent work experience

Job description

Looking for a rewarding career? Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We proudly represent the world’s top beverage brands and are committed to excellence, innovation, and growth. Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry!

Job Description: The job entails growing an established spirits portfolio in the Off-Premise customer base with a moderate focus on opening new accounts within assigned territory through consultative sales. Sales are business to business oriented and results will rely heavily on candidate’s ability to quickly build relationships and dedication to servicing accounts. History with OOff-Premise accounts and understanding how to bring value to a business relationship is important.

Job Duties & Responsibilities

• Ensure consistent customer contact
• Properly plan and execute sales initiatives
• Handle all customer related issues in a prompt and friendly manner
• Full understanding of products and promotional schedules
• Make effective sales presentations
• Achieve assigned company objectives and successfully grow business
• Identify and nurture new and undersold accounts
• Use all available POS to enhance selling efforts
• Knowledge of all deals, programming and initiatives company has
• Follow necessary steps when making sales calls
• Perform reliable and consistent customer service to accounts
• Face to face interaction to customers
• Adhere to all company policies and procedures
• Handle all paperwork issues in a proper and timely manner

Required Qualifications

• Skills & Abilities
• Be self - motivated/disciplined, goal oriented, timely, and have the ability to prioritize
• Goals and results driven
• Be able connect well with large range of buyer types
• Exceptional analytical and problem-solving skills.
• Presentation building and presenting skills
• Accessibility
• Valid driver’s license with an acceptable driving record
• Reliable transportation and proof of insurance
• Availability to work outside 8-5 schedule, as many accounts will be accessible best in early evening hours and occasional weekend events
• Years of Experience 2-year minimum at a Sales Representative role or higher.
• Education BS degree or equivalent work experience.

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.

Worker Sub-Type: Regular Time Type: Full time

Johnson Brothers is a third-generation, family-owned wine, beer, and spirits distributor founded in 1953 by Lynn Johnson in Saint Paul, Minnesota. Guided by its founding values of work ethic, teamwork, excellence, innovation, passion, and integrity, the company partners with top-tier suppliers to deliver a world-class portfolio and exceptional service to customers across 25 states. The company was recognized by Newsweek as one of America’s Most Trustworthy Companies for three consecutive years (2023–2025).

Learn more at johnsonbrothers.com | LinkedIn | Instagram.