Luxury Resort Sales & Marketing Leader

Chetola Resort & Conference Center; Blowing Rock (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

PTO

On-site perks

Sales incentives

Job summary

Chetola Resort, a luxury destination in Blowing Rock, NC, seeks a Director of Sales and Marketing to lead the property’s revenue, marketing, and sales strategy. You will guide a team to maximize occupancy and optimize pricing across leisure, groups, events, and in-house programming.

The role requires strategic thinking, strong client relationships, and a proven track record in luxury hospitality leadership. Expect on-site duties with occasional evenings and weekends in a dynamic, upscale setting.

Qualifications

• Minimum 5 years of senior-level sales and/or marketing experience in hospitality.
• Experience leading resort or hotel sales and marketing teams.
• Strong understanding of digital marketing, social media, and public relations.

Responsibilities

• Develop and execute a comprehensive sales strategy to grow revenue across leisure, group, corporate, and events.
• Lead and mentor the sales and marketing team to achieve property-wide goals.
• Build and maintain relationships with key clients, industry partners, and local organizations.
• Oversee pricing strategies, distribution, and revenue management to optimize occupancy and rate integrity.

Skills

Sales leadership

Marketing strategy

Revenue management

Team leadership

Relationship building

Education

Bachelor’s degree in Marketing or related field

Hospitality management coursework or experience

Tools

CRM systems

PMS / hotel software

OTA platforms

Google Analytics

Job description

Chetola Resort, a luxury destination in Blowing Rock, NC, seeks a Director of Sales and Marketing to lead the property’s revenue, marketing, and sales strategy. You will guide a team to maximize occupancy and optimize pricing across leisure, groups, events, and in-house programming.

The role requires strategic thinking, strong client relationships, and a proven track record in luxury hospitality leadership. Expect on-site duties with occasional evenings and weekends in a dynamic, upscale setting.