Luxury Resort Sales Director — Pre-Opening & Partnerships

PM-Hospitality-Strategies,-Inc.; Star Tannery (VA); Hybrid; USD 150,000 - 175,000; Full time

Job summary

The Shenandoah Nature Resort is seeking a Director of Sales to lead revenue growth for the upcoming luxury destination in Star Tannery, VA. You will craft and execute a comprehensive sales strategy, build a high-performing pre-opening team, and cultivate relationships with corporate retreats, wellness programs, and luxury travel partners.

Based in Star Tannery, this full-time, hybrid role reports to the Managing Director and SVP of Sales.

Qualifications

• 7–10+ years of progressive sales experience in luxury hospitality or resort environments.
• Proven success in pre-opening or repositioning projects.
• Strong track record of group business development and luxury travel advisor engagement.
• Deep understanding of luxury traveler expectations and experiential travel trends.
• Exceptional communication, negotiation, and presentation skills.
• Analytical mindset with experience using sales reporting tools.
• Ability to thrive in an entrepreneurial environment.
• Demonstrated ability to build and lead high-performing commercial teams in pre-opening or ramp-up environments.
• Comfortable working in outdoor resort environments with variable weather, terrain, and event logistics.
• Ability to speak Spanish or other languages is a plus.

Responsibilities

• Develop and execute a comprehensive sales and market strategy aligned with the resort’s positioning and revenue targets.
• Identify and secure key group accounts and contracts during pre-opening.
• Partner with Preferred Hotels & Resorts to build a network of luxury travel advisors and high-end agencies.
• Collaborate with Marketing to create compelling sales collateral reflecting the property’s positioning.
• Work with leadership on rate strategy, group pricing models, and packages for group and consortia markets.
• Represent the resort at industry trade shows, networking events, and luxury travel showcases.
• Expand relationships with top-producing luxury travel advisors and agencies.
• Maintain a strong group sales pipeline across corporate, wellness, and niche group segments.
• Analyze performance metrics to refine sales strategies and pricing.
• Lead proactive sales outreach including site visits, roadshows, and targeted campaigns.
• Ensure revenue goals and ADR targets are met while refining sales mix.
• Oversee sales reporting systems to track lead generation and account performance.

Skills

Sales leadership

Luxury hospitality

Pre-opening experience

Negotiation

Relationship building

Job description

The Shenandoah Nature Resort is seeking a Director of Sales to lead revenue growth for the upcoming luxury destination in Star Tannery, VA. You will craft and execute a comprehensive sales strategy, build a high-performing pre-opening team, and cultivate relationships with corporate retreats, wellness programs, and luxury travel partners.

Based in Star Tannery, this full-time, hybrid role reports to the Managing Director and SVP of Sales.