Luxury Resort Marketing Manager & Brand Storyteller

Vinarosa Resort and Spa; Santa Rosa (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Vinarosa Resort & Spa in Santa Rosa, CA seeks a Marketing Manager to lead integrated marketing initiatives that elevate awareness, engagement, and revenue across all outlets. You will coordinate social media, content, email marketing, PR, partnerships, and digital campaigns.

Reporting to the Director of Sales & Marketing, the role requires strong project management, creativity, and a passion for luxury hospitality, storytelling, and guest experience across the resort.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–3 years of marketing, communications, hospitality, public relations, social media, or related experience preferred.
• Hospitality, luxury resort, winery, wellness, tourism, or destination marketing experience is highly desirable.

Responsibilities

• Coordinate social media strategies across all resort channels.
• Develop content calendars and support seasonal campaigns, events, and initiatives.
• Maintain resort website content and manage third‑party listings for brand consistency.
• Assist with PR, media visits, influencer collaborations, and partnerships.
• Track marketing performance metrics and support reporting efforts.

Skills

Social media management

Content creation

Email marketing

Public relations

Digital marketing

Project management

Storytelling

Hospitality marketing

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Content Management Systems

CRM

Microsoft Office

Job description

Vinarosa Resort & Spa in Santa Rosa, CA seeks a Marketing Manager to lead integrated marketing initiatives that elevate awareness, engagement, and revenue across all outlets. You will coordinate social media, content, email marketing, PR, partnerships, and digital campaigns.

Reporting to the Director of Sales & Marketing, the role requires strong project management, creativity, and a passion for luxury hospitality, storytelling, and guest experience across the resort.