Luxury Resort Marketing & PR Director

IHG Hotels & Resorts; Santa Monica (CA); On-site; USD 140,000 - 155,000; Full time

Benefits offered by this job

Bonus Plan

Hotel discounts worldwide

Paid time off

Job summary

Regent Santa Monica Beach seeks a Director of Marketing & Public Relations to elevate its luxury brand and market positioning. You will lead integrated campaigns across earned, owned, and paid channels, partnering with Sales, F&B, Spa, Events, and Operations to drive revenue and guest engagement.

The role requires deep luxury hospitality marketing expertise, storytelling prowess, and a strong network of media relationships.

Qualifications

• 7–10 years in luxury hospitality marketing with leadership experience.
• Proven success in integrated marketing driving awareness and revenue.
• Strong media, influencer and industry relationships in luxury sectors.
• Expertise across digital marketing channels, including social, paid media, SEO/SEM, email.

Responsibilities

• Develop and execute comprehensive marketing, communications, and PR strategies to strengthen brand and revenue.
• Oversee brand messaging, visual identity, and guest communications across channels.
• Lead earned media, media relations, crisis comms, and strategic storytelling.
• Manage relationships with media, influencers, content creators, and partners to maximize visibility.
• Direct creative production and plan media events to generate awareness and engagement.

Skills

Marketing leadership

Brand storytelling

Digital marketing

Media relations

Budget management

CRM/Email marketing

Team mentorship

Tools

Sprout Social

Adobe Creative Suite

Canva

Job description

Regent Santa Monica Beach seeks a Director of Marketing & Public Relations to elevate its luxury brand and market positioning. You will lead integrated campaigns across earned, owned, and paid channels, partnering with Sales, F&B, Spa, Events, and Operations to drive revenue and guest engagement.

The role requires deep luxury hospitality marketing expertise, storytelling prowess, and a strong network of media relationships.