Luxury Resort Marketing Manager

Ensemble; Santa Rosa (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Vinarosa Resort & Spa in Santa Rosa, CA is seeking a Marketing Manager to lead integrated marketing initiatives that elevate awareness, guest engagement, and revenue across the resort and its outlets.

Reporting to the Director of Sales and Marketing, you will manage social media, content, email campaigns, PR, partnerships, and digital advertising while maintaining brand luxury standards and storytelling across all channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or related field preferred.
• One (1) to three (3) years of marketing, communications, hospitality, public relations, social media, or related experience preferred.
• Hospitality, luxury resort, winery, wellness, tourism, or destination marketing experience is highly desirable.

Responsibilities

• Manage social media channels and coordinate strategies across resort channels.
• Develop content calendars and support seasonal campaigns, promotions, events, and resort initiatives.
• Create engaging written, photographic, and video content showcasing the resort experience.
• Coordinate media visits, influencer stays, photography projects, and content collaborations.
• Assist with SEO, content updates, and campaign performance reporting.
• Coordinate project timelines, vendors, and approvals across departments.

Skills

Social media management

Content creation

Email marketing

CRM systems

Canva

Adobe Creative Suite

Photography

Video editing

Microsoft Office

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

Content management systems

CRM software

Email marketing platforms

Social media scheduling tools

Job description

Vinarosa Resort & Spa in Santa Rosa, CA is seeking a Marketing Manager to lead integrated marketing initiatives that elevate awareness, guest engagement, and revenue across the resort and its outlets.

Reporting to the Director of Sales and Marketing, you will manage social media, content, email campaigns, PR, partnerships, and digital advertising while maintaining brand luxury standards and storytelling across all channels.