Luxury Hospitality Marketing Manager

Rosewood Calistoga; Calistoga (CA); On-site; USD 95,000 - 105,000; Full time

Job summary

Rosewood Calistoga is seeking a Marketing Manager to lead digital marketing, content creation, and public relations efforts. You will collaborate with resort leadership to elevate the property's presence and drive commercial success across rooms, dining, and wellness experiences.

The role emphasizes data-driven decision making, a strong creative eye, and a passion for luxury brand storytelling within a collaborative environment.

Qualifications

• 4–6 years of progressive marketing experience in luxury hospitality, lifestyle, or luxury consumer brands.
• Strong storytelling with luxury brand content creation.
• Data-driven mindset to evaluate performance and optimize campaigns.

Responsibilities

• Develop and execute digital marketing campaigns across paid search, display, paid social, and meta-search channels to drive direct bookings and qualified website traffic.
• Manage Rosewood Calistoga's website content, landing pages, SEO strategy, user experience, and seasonal promotions.
• Co-lead the resort's social media strategy, campaigns, influencer collaborations, and content calendars.
• Support email marketing campaigns and automated guest journeys to drive engagement and revenue growth.
• Monitor campaign performance and marketing metrics to optimize investments and results.
• Assist in developing annual marketing and communications plans aligned with commercial objectives and global brand initiatives.
• Support media relations by hosting journalists and content creators and supporting PR activations.
• Drive marketing initiatives showcasing culinary and wellness experiences to guests and local community.
• Develop partnerships, activations, events, and brand collaborations to enhance awareness and market position.
• Coordinate photography and video productions ensuring alignment with Rosewood brand standards.

Skills

Digital marketing

Social media

Website management

Content marketing

Public relations

Storytelling

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Job description

Rosewood Calistoga is seeking a Marketing Manager to lead digital marketing, content creation, and public relations efforts. You will collaborate with resort leadership to elevate the property's presence and drive commercial success across rooms, dining, and wellness experiences.

The role emphasizes data-driven decision making, a strong creative eye, and a passion for luxury brand storytelling within a collaborative environment.