Luxury Group & Events Sales Manager

Vinarosa Resort and Spa; Santa Rosa (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

Vinarosa Resort & Spa in Santa Rosa, CA, seeks a Sales Manager to drive revenue growth for group business, corporate and wellness retreats, weddings, and social events. This full-time, on-site role steers the sales process from prospecting through contract and partners with resort teams to ensure exceptional client experiences.

Reporting to the Director of Sales & Marketing, the ideal candidate demonstrates relationship-driven selling, market awareness, and a track record of revenue achievement,

Qualifications

• Two to three years of relevant sales experience, or a college degree plus at least one year of related experience.
• Proven ability to meet high performance standards in a fast-paced environment and work a flexible schedule, including weekends and client events as needed.
• Excellent written and verbal communication, interpersonal, organizational, presentation, and negotiation skills.
• Strong attention to detail, time management, and problem-solving skills, with the ability to manage multiple priorities and meet deadlines.

Responsibilities

• Manage full sales cycle for group business and events, from prospecting to contract.
• Achieve annual revenue, bookings, and profitability targets across assigned market segments.
• Lead resort tours, site inspections, and client presentations; develop tailored proposals and contracts.
• Collaborate with Sales, Marketing, Revenue Management, Catering, and Operations to deliver seamless events and guest experiences.

Skills

Relationship Building & Influence

Results Orientation

Strategic Problem Solving

Leadership & Collaboration

Communication

Adaptability & Change Leadership

Professionalism & Accountability

Education

College degree

Tools

Microsoft Outlook

Excel

Word

PowerPoint

Delphi

Opera

Event management software

Job description

Vinarosa Resort & Spa in Santa Rosa, CA, seeks a Sales Manager to drive revenue growth for group business, corporate and wellness retreats, weddings, and social events. This full-time, on-site role steers the sales process from prospecting through contract and partners with resort teams to ensure exceptional client experiences.

Reporting to the Director of Sales & Marketing, the ideal candidate demonstrates relationship-driven selling, market awareness, and a track record of revenue achievement,