Luxury Marketing Specialist - Remote- AZ, UT, CO

Lensa; Minneapolis (MN); Remote; USD 50,000 - 70,000; Full time

Job summary

A leading real estate company is seeking a Luxury Marketing Specialist to enhance program engagement and support marketing initiatives. This remote role requires strong project management, communication skills, and a background in marketing or communications. The ideal candidate will work closely with agents and leadership to promote luxury offerings and ensure cohesive branding across regions.

Qualifications

• 2+ years’ experience in marketing, creative agency, or communications.
• Ability to work remotely in a suitable environment.
• Experience working in multi-location environments.

Responsibilities

• Drive Global Luxury Program Engagement and Awareness.
• Collaborate with the Luxury Marketing Manager to support agents’ marketing needs.
• Coordinate promotional assets for events and communications.

Skills

Presentation

Writing

Public Speaking

Project Management

Critical Thinking

Communication

Design Principles

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Tools

Microsoft Office

Adobe Creative Cloud

Social Media Campaigns

Job description

Luxury Marketing Specialist - Remote- AZ, UT, CO

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The Luxury Marketing Specialist (LMS) will support initiatives led by Directors, Luxury Marketing Managers, and Coldwell Banker Global Luxury senior leadership.

The LMS will manage the assembly, project management, and production of various assets aimed at program growth and promotion. Responsibilities include creating communication assets, presentations, marketing plans, and other program components.

This role supports key marketing objectives, ensuring the company's and agents' brand images are well represented within the Coldwell Banker Global Luxury framework and Core 4. The LMS may support multiple offices, focusing on program engagement.

Essential Duties & Responsibilities include, but are not limited to:

Market Location: AZ, UT, and CO

• Drive Global Luxury Program Engagement and Awareness — Communicate the program’s marketing offerings, promote benefits, and encourage adoption of the luxury certification designation.
• Promote company value propositions, concierge programs, tools, and services aligned with agent value propositions in local markets. May assume some responsibilities of the Luxury Marketing Manager.
• Gather and share top agent success stories, provide feedback to enhance program perception, and support recruiting and retention efforts.

Luxury-focused Support to Independent Sales Associates

• Collaborate proactively with the Luxury Marketing Manager to support top agents’ marketing needs and business goals.
• Provide support through meetings, training, and communication, tracking activities, analyzing trends, and reporting on progress.
• Document communications via the CBGL Touchpoint App weekly and prepare semi-monthly reports.
• Handle inquiries from the network and route to the LMM when necessary.

Support to Local Operating Company & Leadership

• Act as a marketing liaison to local management, supporting VIP recruiting, business development, and agent retention initiatives.

Leverage National Marketing Studio + Design Concierge Services

• Support local and national marketing needs by producing creative materials and campaigns.
• Coordinate with the Studio and Design teams, establish project tracking systems, and ensure cohesive branding across regions.

Awareness, Communications, and Events

• Coordinate promotional assets for events, communications, PR, and awards in the luxury sector.
• Stay informed on all marketing tools and initiatives, attending relevant calls and updates.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, or related field preferred.
• Ability to work remotely in a suitable environment.
• Strong presentation, writing, and public-speaking skills.
• Excellent project management and critical thinking skills.
• Ability to prioritize, meet deadlines, and communicate professionally.
• Understanding of basic design principles.
• 2+ years’ experience in marketing, creative agency, or communications; real estate experience a plus.
• Experience working in multi-location environments.
• Proficiency in Microsoft Office; basic knowledge of Adobe Creative Cloud and social media campaigns.

Our brokerage group is one of the largest real estate operators in the U.S., with offices in over 50 major metro areas, supporting nearly 1 million transactions annually through brands like Coldwell Banker, Sotheby's International Realty, and others.

Anywhere Real Estate Inc. (NYSE: HOUS) is committed to empowering everyone’s next move, including your career. We value talent, growth, and a people-first culture that promotes innovation and collaboration. Learn more in our Impact Report.

We are recognized as a top employer by Great Place to Work, Forbes, Newsweek, and Ethisphere.

Additional Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales