Luxury Hotel PR & Marketing Leader

The Vineta Hotel; Palm Beach (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive Salary

Employer paid health benefits package

401(k) plan matching program

Comprehensive overall compensation—PTO

Excellent Training and DevelopmentOppt

Complimentary Dry Cleaning

Job summary

The Vineta Hotel, Palm Beach, invites applications for a Public Relations & Marketing Manager to lead marketing, communications, digital, social media, and partnerships. You will help strengthen brand awareness, guest engagement, and drive revenue objectives.

We seek a high-spirited marketer with luxury hospitality experience, strong writing, and a track record in digital campaigns. This role offers strategic influence across brand touchpoints and collaboration with the Director and ownership.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or related field.
• Minimum of 2 to 3 years of progressive marketing experience, preferably within luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.
• Experience managing social media platforms, media relations, content development, and marketing campaigns.

Responsibilities

• Support the implementation of the hotel’s annual marketing, communications, public relations, digital, social media, and partnership plans.
• Ensure all marketing materials reflect The Vineta Hotel brand standards.
• Coordinate and execute marketing campaigns, promotions, packages, and seasonal initiatives designed to support revenue objectives.
• Assist in the development of collateral, advertisements, presentations, promotional materials, and guest communications.
• Maintain brand consistency across print, digital, social media, and on-property communications.
• Demonstrate luxury brand leadership across all guest, marketing, and communications touchpoints.
• Coordinate press stays, media itineraries, photography sessions, interviews, and media events.
• Monitor media coverage and prepare regular press recap reports.
• Support award submissions, industry recognitions, and hotel listings to increase brand visibility.
• Support planning and execution of events that strengthen The Vineta Hotel’s presence in Palm Beach.
• Manage and maintain the hotel’s social media presence through content creation, scheduling, engagement, and performance tracking.
• Coordinate content production including photography, videography, interviews, and storytelling initiatives.
• Assist in updating website content and ensuring information remains current and brand compliant.
• Support email marketing campaigns and guest communication initiatives.
• Monitor online reviews and digital sentiment to protect and enhance reputation.
• Track marketing performance metrics and prepare monthly reports.

Skills

Marketing strategy

Communications

Social media

Brand management

Digital marketing

Content creation

Education

Bachelor’s Degree in Marketing

Hospitality Management (related)

Tools

SEO

SEM

CRM

Email marketing

Analytics

Job description

The Vineta Hotel, Palm Beach, invites applications for a Public Relations & Marketing Manager to lead marketing, communications, digital, social media, and partnerships. You will help strengthen brand awareness, guest engagement, and drive revenue objectives.

We seek a high-spirited marketer with luxury hospitality experience, strong writing, and a track record in digital campaigns. This role offers strategic influence across brand touchpoints and collaboration with the Director and ownership.