Luxury Marketing Director: Palm Beach Brand & Experience

Oetker Hotel Management Company GmbH; Florida; On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Health benefits

401(k) plan matching

Paid time off

Training and development

Complimentary dry cleaning

Job summary

The Vineta Hotel invites you to lead its marketing and communications as Director of Marketing and Communications. You will shape the brand, oversee multi-channel campaigns, and drive guest engagement for this ultra‑luxury Palm Beach property.

You will report to the Managing Director and collaborate with Sales, Revenue Management, and Corporate Brand teams to protect the brand and grow occupancy, reputation, and guest experience. This role requires executive leadership and fluency in English.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration or related field.
• 8–10+ years in luxury hotel marketing, brand leadership, or premium hospitality marketing.
• 3–5+ years in leadership roles managing teams, agencies, and budgets.
• Exceptional English writing and storytelling skills.
• Strong knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, and luxury media relations.

Responsibilities

• Develop and execute integrated marketing, communications, public relations, digital, social media, partnerships, and guest acquisition strategies.
• Protect and elevate The Vineta Hotel’s elegance, refinement, and brand voice.
• Lead marketing storytelling across accommodations, restaurants, bar, spa, and local experiences.
• Partner with Sales and Revenue Management to drive occupancy, rate, RevPAR, and ancillary revenue.
• Oversee media relations, influencer collaborations, and local community visibility.

Skills

Luxury brand leadership

Leadership

Multi-channel marketing

Storytelling

Digital marketing

Education

Bachelor's degree in Marketing/Communications/Hospitality Management

Tools

CRM software

SEO/SEM

Analytics platforms

Job description

The Vineta Hotel invites you to lead its marketing and communications as Director of Marketing and Communications. You will shape the brand, oversee multi-channel campaigns, and drive guest engagement for this ultra‑luxury Palm Beach property.

You will report to the Managing Director and collaborate with Sales, Revenue Management, and Corporate Brand teams to protect the brand and grow occupancy, reputation, and guest experience. This role requires executive leadership and fluency in English.