Public Relations and Marketing Manager

The Vineta Hotel; Palm Beach (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive Salary

Employer paid health benefits package

401(k) plan matching program

Comprehensive overall compensation—PTO

Excellent Training and DevelopmentOppt

Complimentary Dry Cleaning

Job summary

The Vineta Hotel, Palm Beach, invites applications for a Public Relations & Marketing Manager to lead marketing, communications, digital, social media, and partnerships. You will help strengthen brand awareness, guest engagement, and drive revenue objectives.

We seek a high-spirited marketer with luxury hospitality experience, strong writing, and a track record in digital campaigns. This role offers strategic influence across brand touchpoints and collaboration with the Director and ownership.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or related field.
• Minimum of 2 to 3 years of progressive marketing experience, preferably within luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.
• Experience managing social media platforms, media relations, content development, and marketing campaigns.

Responsibilities

• Support the implementation of the hotel’s annual marketing, communications, public relations, digital, social media, and partnership plans.
• Ensure all marketing materials reflect The Vineta Hotel brand standards.
• Coordinate and execute marketing campaigns, promotions, packages, and seasonal initiatives designed to support revenue objectives.
• Assist in the development of collateral, advertisements, presentations, promotional materials, and guest communications.
• Maintain brand consistency across print, digital, social media, and on-property communications.
• Demonstrate luxury brand leadership across all guest, marketing, and communications touchpoints.
• Coordinate press stays, media itineraries, photography sessions, interviews, and media events.
• Monitor media coverage and prepare regular press recap reports.
• Support award submissions, industry recognitions, and hotel listings to increase brand visibility.
• Support planning and execution of events that strengthen The Vineta Hotel’s presence in Palm Beach.
• Manage and maintain the hotel’s social media presence through content creation, scheduling, engagement, and performance tracking.
• Coordinate content production including photography, videography, interviews, and storytelling initiatives.
• Assist in updating website content and ensuring information remains current and brand compliant.
• Support email marketing campaigns and guest communication initiatives.
• Monitor online reviews and digital sentiment to protect and enhance reputation.
• Track marketing performance metrics and prepare monthly reports.

Skills

Marketing strategy

Communications

Social media

Brand management

Digital marketing

Content creation

Education

Bachelor’s Degree in Marketing

Hospitality Management (related)

Tools

SEO

SEM

CRM

Email marketing

Analytics

Job description

The Vineta Hotel - situated in the heart of Palm Beach, in homage to an illustrious history dating back 100 years, The Vineta Hotel has been restored to its former splendor and reopens shortly in a familiar location.

Originally called The Vineta Hotel, this landmark dates back to 1926 and is a fine example of Mediterranean Revival architecture seen throughout the destination.

A top-to-bottom renovation marks an opportune moment to bring back the original name of this establishment, The Vineta, to clearly mark a bold new chapter in its history. Combining stylish décor with contemporary comfort and the city’s most coveted social setting, complemented by world-class cuisine and unrivalled service, the property will quickly be established as the pinnacle of hospitality in Palm Beach.

The Vineta Hotel invites you to join its teams and offers you the best opportunities for career and development within the amazing Oetker Hotels.

Missions

The Public Relations & Marketing Manager supports the execution of The Vineta marketing, communications, public relations, digital marketing, social media, partnerships, and community engagement strategies. This role is responsible for implementing initiatives that strengthen brand awareness, drive guest engagement, enhance the hotel’s reputation, and support commercial goals.

Profile

• Support the implementation of the hotel’s annual marketing, communications, public relations, digital, social media, and partnership plans.
• Ensure all marketing materials, content, and guest-facing communications consistently reflect The Vineta Hotel brand standards and spirit.
• Coordinate and execute marketing campaigns, promotions, packages, and seasonal initiatives designed to support revenue objectives.
• Assist in the development of collateral, advertisements, presentations, promotional materials, and guest communications.
• Maintain brand consistency across print, digital, social media, and on-property communications.
• Demonstrates strong luxury brand leadership with the ability to represent and protect the hotel’s identity across all guest, marketing and communications touchpoints.
• Coordinate press stays, media itineraries, photography sessions, interviews, and media events.
• Monitor media coverage and prepare regular press recap reports.
• Support award submissions, industry recognitions, and hotel listings to increase brand visibility.
• Support the planning and execution of events that strengthen The Vineta Hotel’s presence within the Palm Beach community
• Manage and maintain the hotel’s social media presence through content creation, scheduling, community engagement, and performance tracking.
• Coordinate content production including photography, videography, interviews, and storytelling initiatives.
• Assist in updating website content and ensuring information remains current and brand compliant.
• Support email marketing campaigns and guest communication initiatives.
• Monitor online reviews, social channels, and digital sentiment to help protect and enhance the hotel’s reputation.
• Track marketing, social media, public relations, and campaign performance metrics.
• Prepare monthly reports detailing key performance indicators, media coverage, engagement metrics, and project updates.
• Assist in managing agency relationships, vendor communications, and project timelines.
• Participate in budget tracking and invoice administration for marketing activities.
• High entrepreneurial spirit aligned with Oetker Hotels vision, target guest, and the distinctive character of The Vineta Hotel.
• Support storytelling initiatives across accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences.
• Support and work together with the Director on the hotel’s digital presence, including website content, search, email marketing, social media, paid media, content calendars, and digital reporting.
• Prepare regular marketing performance updates and reports for the Director and ownership, corporate stakeholders, and commercial leadership.

What You Bring

• Bachelor’s Degree in Marketing, Communications, Hospitality Management, Business Administration, or related field.
• Minimum of 2 to 3 years of progressive marketing experience, preferably within luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.
• Experience managing social media platforms, media relations, content development, and marketing campaigns.
• Exceptional writing, editing, presentation, and storytelling skills in English.
• Knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, social media platforms, and luxury media relations.
• Ability to work flexible schedules when business demands require attendance at events, activations, media visits, or community functions.
• Excellent judgment, discretion, and professionalism when representing the hotel and brand.
• Solid communication skills with the leadership team, corporate office, ownership representatives, agency partners, and external stakeholders.

Benefits

• Competitive Salary
• Employer paid health benefits package
• 401(k) plan matching program
• Comprehensive overall compensation package (PTO, holidays)
• Excellent Training and Development opportunities with Oetker Hotels
• Complimentary Dry Cleaning

The Vineta Hotel is an Equal Opportunity, affirmative action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Oetker Hotels are true masterpieces located in the world’s most desirable destinations. Each property is a landmark and a timeless icon of elegance. With deep devotion to local culture and community, our Hosts of Choice preserve a tradition of legendary European hospitality and genuine family spirit that began in 1872.

The collection includes Le Bristol Paris, Brenners Park-Hotel & Spa in Baden-Baden, Hôtel du Cap-Eden-Roc in Antibes, Château Saint-Martin & Spa in Vence, The Lanesborough in London, L’Apogée Courchevel, Eden Rock-St Barths, Jumby Bay Island in Antigua, Palácio Tangará in São Paulo, Hotel La Palma in Capri, The Vineta Hotel in Palm Beach, and more than 150 private villas around the globe. In 2027, a new masterpiece will be opening in Saint-Tropez.