Brand Architect, Luxury Hotel Marketing & Communications

Dc Global Talent Inc.; Palm Beach (FL); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

Executive Committee role

Up to 30% annual bonus

Luxury brand partnerships

Job summary

Dc Global Talent Inc. seeks a Director of Marketing and Communications for a Palm Beach luxury hotel.

The role sits on the Executive Committee and drives the brand, market positioning, and guest engagement strategy to elevate the destination’s culture and attract a loyal local clientele. The position leads integrated marketing, communications, PR, digital, social media, partnerships, and guest acquisition initiatives with a focus on community building and collaboration with Sales, Revenue, and

Qualifications

• Minimum 8 to 10 years of progressive marketing experience, with luxury hotel experience required.
• Minimum 3 to 5 years in a leadership role managing teams, agencies, budgets, and cross-functional initiatives.
• Strong knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, and luxury media relations.
• Exceptional writing, editing, presentation, and storytelling skills in English.

Responsibilities

• Develop and implement the annual marketing, communications, digital, PR, social media, CRM, and partnership strategy.
• Serve as brand guardian, ensuring all communications reflect the hotel's standards and tone of voice.
• Lead storytelling initiatives across accommodations, F&B, wellness, cultural programming, private events, and local experiences.
• Partner with Sales and Revenue Management on campaigns that support occupancy, rate, RevPAR, and ancillary revenue.
• Oversee media relations, press visits, influencer collaborations, reputation management, awards submissions, and destination partnerships.
• Manage the hotel's digital presence including website, search, email, social media, paid media, and reporting.
• Develop luxury brand partnerships and co-marketing opportunities aligned with positioning and local lifestyle.
• Lead and develop the marketing team and external agencies, setting priorities and accountability.
• Deliver regular marketing performance updates to leadership.

Job description

Dc Global Talent Inc. seeks a Director of Marketing and Communications for a Palm Beach luxury hotel.

The role sits on the Executive Committee and drives the brand, market positioning, and guest engagement strategy to elevate the destination’s culture and attract a loyal local clientele. The position leads integrated marketing, communications, PR, digital, social media, partnerships, and guest acquisition initiatives with a focus on community building and collaboration with Sales, Revenue, and