Luxury Hospitality Experience Lead

Tasting Room Expo; Calistoga (CA); On-site; USD 69,000 - 81,000; Full time

Benefits offered by this job

Paid Time Off

Parental & Caregiver Leave

Volunteer Days

Flexible Work Options

Wellbeing Program

401(k) with Company Match

Wine Perks & Discounts

Recognition & Rewards

Job summary

Sterling Vineyards, located at Hilltop in Napa Valley, seeks a Luxury Experiences Assistant Hospitality Manager to lead a high-performing team delivering elevated guest experiences and direct-to-consumer sales in a premium setting.

You will coach Hospitality Associates, oversee service execution and daily operations, and collaborate with Marketing, Operations, Retail and Culinary teams to create memorable guest engagements.

Qualifications

• 4+ years in DTC wine sales or guest services.
• Experience leading teams of 15+.
• Strong wine knowledge and guest education.
• Excellent communication and operation management.
• Proficiency with MS Office, POS, and reservation systems.
• Available weekends and holidays; ability to lift 40 lbs.
• 21+ years of age; travel occasional.

Responsibilities

• Lead, coach, and motivate a team of ~20 Hospitality Sales Associates to achieve DTC revenue, wine club conversion, data capture, and AOV goals.
• Maintain cost controls, inventory, and sales incentives.
• Uphold guest service standards; engage with guests and resolve concerns.
• Oversee premium experiences, including food and wine pairings and elevated service training.
• Partner with Marketing, Operations, Retail, and Culinary teams on programming and guest experiences
• Recruit, train, schedule, mentor and evaluate team members.
• Manage daily operations including opening/closing procedures, cash handling, POS support, and compliance requirements
• Support local hospitality partnerships, special events, and wine club engagement

Skills

DTC wine sales

Guest service

Team leadership

Wine knowledge

Operations management

MS Office / POS / reservation systems

Weekend/holiday availability

Physical ability (lift 40 lbs)

Age 21+

Travel occasionally

Tools

MS Office

POS systems

Reservation systems

Job description

Sterling Vineyards, located at Hilltop in Napa Valley, seeks a Luxury Experiences Assistant Hospitality Manager to lead a high-performing team delivering elevated guest experiences and direct-to-consumer sales in a premium setting.

You will coach Hospitality Associates, oversee service execution and daily operations, and collaborate with Marketing, Operations, Retail and Culinary teams to create memorable guest engagements.