Luxury Home Sales Director — Strategy & Team Leadership

Falcone Group; Charlotte (NC); On-site; USD 180,000 - 230,000; Full time

Job summary

AmeriCraft Homes, launching a new luxury homebuilding operation in the Southeast, seeks a Director of Sales to set the strategic vision and lead a high-touch team of consultants who sell on product distinction and lifestyle value.

You will recruit, coach, and manage sales staff, drive pricing strategy, and build relationships with luxury agents, while partnering with design, architecture, and marketing to ensure premium branding across all touchpoints.

Qualifications

• Must have existing network of luxury real estate agents and referral sources.
• CRM and sales analytics proficiency required.
• Experience with custom or semi-custom home building processes preferred.
• Strong pricing strategy and margin protection skills.

Responsibilities

• Develop and execute a sales strategy centered on product craftsmanship, architectural distinction, design personalization, and lifestyle positioning.
• Set and manage sales targets, absorption rates, and pricing strategies while protecting value and maintaining price integrity.
• Recruit, hire, train, and develop a team of new home sales consultants and support staff.
• Collaborate with design, architecture, and marketing to reflect premium branding in all client touchpoints.

Skills

Luxury real estate network

CRM proficiency

Sales analytics

Pricing strategy

Education

Bachelor's degree in Business/Marketing

MBA preferred

Real estate license

Tools

CRM software

Sales analytics tools

Job description

AmeriCraft Homes, launching a new luxury homebuilding operation in the Southeast, seeks a Director of Sales to set the strategic vision and lead a high-touch team of consultants who sell on product distinction and lifestyle value.

You will recruit, coach, and manage sales staff, drive pricing strategy, and build relationships with luxury agents, while partnering with design, architecture, and marketing to ensure premium branding across all touchpoints.