Director of Sales

Falcone Group; Charlotte (NC); On-site; USD 180,000 - 230,000; Full time

Job summary

AmeriCraft Homes, launching a new luxury homebuilding operation in the Southeast, seeks a Director of Sales to set the strategic vision and lead a high-touch team of consultants who sell on product distinction and lifestyle value.

You will recruit, coach, and manage sales staff, drive pricing strategy, and build relationships with luxury agents, while partnering with design, architecture, and marketing to ensure premium branding across all touchpoints.

Qualifications

• Must have existing network of luxury real estate agents and referral sources.
• CRM and sales analytics proficiency required.
• Experience with custom or semi-custom home building processes preferred.
• Strong pricing strategy and margin protection skills.

Responsibilities

• Develop and execute a sales strategy centered on product craftsmanship, architectural distinction, design personalization, and lifestyle positioning.
• Set and manage sales targets, absorption rates, and pricing strategies while protecting value and maintaining price integrity.
• Recruit, hire, train, and develop a team of new home sales consultants and support staff.
• Collaborate with design, architecture, and marketing to reflect premium branding in all client touchpoints.

Skills

Luxury real estate network

CRM proficiency

Sales analytics

Pricing strategy

Education

Bachelor's degree in Business/Marketing

MBA preferred

Real estate license

Tools

CRM software

Sales analytics tools

Job description

Job Summary

Do you enjoy running high-powered sales organizations? Do you enjoy the challenge of maximizing performance of your team and unlocking greatness? Do you enjoy being strategic? Are you interested in being a part of launching a new Homebuilding operation? If so, then this might be the right opportunity for you! AmeriCraft Homes is launching a new Homebuilding company focused on luxury residential communities, built around shared experiential lifestyles. With active locations in Myrtle Beach and Mooresville, NC, and future communities throughout the southeastern United States, this is an opportunity to get in on the "ground floor" and grow!

The Director of Sales sets the strategic vision and standards for a high-touch, consultative sales approach. This role is responsible for building and mentoring a team of sales consultants who sell on product distinction, design excellence, and lifestyle value rather than price incentives or payment-focused tactics. The Director partners closely with design, architecture, and marketing teams to ensure the sales experience reflects the brand's luxury positioning at every touchpoint.

Essential Responsibilities

Sales Leadership & Strategy

• Develop and execute a sales strategy centered on product craftsmanship, architectural distinction, design personalization, and lifestyle positioning.
• Set and manage sales targets, absorption rates, and pricing strategies across communities while protecting value and maintaining price integrity.
• Train and coach sales consultants to sell the story of the home - architecture, materials, design options, community lifestyle, and homeowner experience, rather than relying on discounts or payment-focused closing techniques.
• Establish sales presentation standards for model homes, design centers, and sales galleries that reinforce premium brand positioning.

Team Management

• Recruit, hire, train, and develop a team of new home sales consultants and support staff.
• Conduct regular one-on-one coaching, role-playing, and shadowing to strengthen consultative selling skills.
• Build a team culture focused on client relationships, referrals, and long-term brand reputation rather than transactional selling.
• Manage performance using KPIs including sales pace, cancellation rate, average sales price, and design studio/option take rates.

Buyer Experience & Relationship Management

• Ensure the sales team delivers a white-glove, concierge-level experience for high-net-worth buyers.
• Oversee the buyer experience from first contact through design selections and closing, coordinating with design consultants, architects, and construction teams.
• Cultivate relationships with luxury real estate agents, referral partners, and local high-net-worth networks to drive qualified traffic.
• Personally engage with VIP clients and top-tier prospects to support sales of flagship and high-value homes.

Cross-Functional Collaboration

• Partner with design studio and architecture teams to align sales messaging with product differentiation, including custom finishes, floor plan flexibility, and structural options.
• Work with marketing teams to develop collateral, digital content, and events that emphasize lifestyle, craftsmanship, and exclusivity over promotional pricing.
• Provide market feedback to land acquisition and product development teams regarding buyer preferences, luxury market offerings, and emerging design trends.
• Collaborate with finance and executive leadership on pricing strategies, incentive policies, and revenue forecasting.

Requirements

Competencies, Skills, Attributes, Experience, Licenses, Certifications required

• Existing network of luxury real estate agents and referral sources.
• Experience with custom or semi-custom home building processes.
• Strong analytical skills for pricing strategy, absorption tracking, and margin protection.
• CRM and sales analytics proficiency.

Preferred Competencies & Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA a plus.
• 7+ years of new home sales experience, with at least 3+ years in a sales leadership role.
• Proven track record selling in the luxury or move-up homebuilding segment (homes typically $750K+ or market-equivalent luxury price point).
• Active real estate license as required by state.
• Demonstrated ability to lead teams toward value-based, design/lifestyle-driven selling rather than discount- or payment-based closing tactics.
• Strong understanding of custom home design, structural/design options, and high-end finish packages.
• Experience partnering with design studios, architects, or custom home divisions.
• Polished, professional presence suited to engaging high-net-worth clientele.

AmeriCraft Homes does not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law.