Event Manager - Pine Ridge Vineyards

Tasting Room Expo; Napa (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Crimson Wine Group’s estate seeks an experienced Event Manager to drive revenue through strategic sales, partnerships, and flawless execution of luxury events. You will lead the Events Team, manage budgets, develop menus with guest experiences, negotiate contracts, and oversee inquiries from corporate planners, DMCs, and partners to elevate brand and estate utilization.

This role requires strong relationship building, market insight, and a passion for hospitality that aligns with our luxury

Qualifications

• Minimum of five years in event sales, business development, hospitality, luxury service, winery operations, or related fields.
• Proven success building sales pipelines, securing new business, managing client relationships, and hitting revenue goals.
• Experience leading and developing event, hospitality, or sales teams.
• Strong knowledge of event planning, contract negotiation, budgeting, vendor management, and service delivery.
• Excellent communication and presentation skills; professional representation of the estate.

Responsibilities

• Develop and execute an event sales strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.
• Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury experiences.
• Build and maintain relationships with DMCs, winery associations, tour operators, hotel teams, corporate planners, and partners.
• Manage a qualified sales pipeline, including lead generation, prospecting, referral productivity, conversion metrics, and forecast reporting.
• Conduct site visits, client presentations, sales meetings, and trade shows to generate and close qualified leads.
• Collaborate on promotional materials, sales tools, event concepts, menus, and campaigns.
• Track market trends and opportunities to identify new sales opportunities and expansion strategies.
• Hire, train, coach, and develop the Events Team; manage payroll and incentives.
• Create staffing plans and schedules that support events and labor cost optimization.
• Oversee event planning from inquiry through contract, planning, execution, billing, and follow-up.
• Develop event menus, experiences, timelines, staffing plans, and execution standards aligned with brand and finances.
• Escalate complex client needs, VIP events, service recovery, and challenges; ensure standards and budgets.
• Manage vendor and partner relationships; develop SOPs for elevated service delivery.
• Coach teams on service etiquette, guest engagement, and sales initiatives; drive guest experience excellence.

Skills

Event sales

Business development

Relationship management

Leadership

Negotiation

Budgeting

CRM systems

Communication

CDL

Job description

Position Summary

The Event Manager is responsible for driving event revenue through strategic sales initiatives, business development, relationship management, and consistent execution of high-quality events. This position develops and maintains a qualified sales pipeline through DMCs, winery associations, tour operators, corporate planners, concierge networks, key accounts, private clients, and referral partners, ensuring that event activity supports estate utilization, wine sales, profitability, and brand visibility. This role provides leadership to the Events Team, oversees internal and external event inquiries, negotiates contracts, supports the development of menus and guest experiences, manages budgets, and ensures adherence to service and operational standards. Serving as a representative of the estate and Crimson Wine Group, the Event Manager is expected to advance revenue objectives while maintaining operational excellence and luxury hospitality standards.

Essential Duties & Responsibilities

Business Development & Event Sales

• Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.


• Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury hospitality experiences, virtual tastings, and incremental sales programs.


• Build and maintain relationships with DMCs, winery associations, tour operators, hotel concierge teams, corporate planners, event agencies, community partners, and referral sources.


• Manage a qualified sales pipeline, including lead generation, prospecting activity, referral productivity, conversion metrics, and forecast reporting.


• Conduct site visits, client presentations, sales meetings, follow-up outreach, trade shows, networking events, and community or industry functions to generate and close qualified leads.


• Collaborate with key stakeholders to develop promotional materials, sales tools, event concepts, menus, and campaigns.


• Track market trends, competitive activity, customer demand, and partner performance to identify new sales opportunities and business expansion strategies.

Event Leadership & Team Management

• Hire, train, schedule, coach, supervise, and develop the Events Team.


• Establish performance expectations, accountability measures, training priorities, and development plans for event staff.


• Conduct performance reviews, coaching conversations, and progressive discipline as needed; administer and approve payroll and incentives.


• Create staffing plans and schedules that support events, floor coverage, manager-on-duty needs, and labor cost optimization.


• Foster a culture of hospitality, professionalism, accountability, collaboration, and continuous improvement.

Event Planning & Execution

• Oversee event planning from inquiry through contract, planning, execution, billing, post‑event follow‑up, and debrief.


• Develop event menus, experience offerings, timelines, staffing plans, and execution standards aligned with brand positioning and financial goals.


• Serve as escalation point for complex client needs, VIP events, service recovery, and event-related challenges.


• Ensure events meet service standards, contractual guidelines, timelines, safety requirements, compliance expectations, and budgets.


• Manage vendor, supplier, entertainment, and service partner relationships.


• Develop and maintain luxury service manuals, event playbooks, hospitality training programs, and SOPs that support elevated service delivery and operational consistency.


• Ensure guest‑facing event experiences reflect the winery’s luxury positioning, service ethic, and hospitality philosophy.


• Coach teams on service etiquette, storytelling, personalization, sales initiatives, and guest engagement standards.


• Identify opportunities to enhance guest and client experience through innovation, personalization, operational readiness, and service excellence.

Financial Management & Reporting

• Manage event revenue, expenses, profitability, and P&L performance.


• Prepare monthly budget, forecast, sales, inventory, and business performance reports.


• Conduct post‑event analysis to identify profitability, operational improvements, client retention strategies, and future revenue opportunities.


• Ensure timely and accurate processing of contracts, deposits, invoicing, billing, and accounting reports.


• Track and forecast event supplies, equipment, facility needs, and CAPEX items.

Qualifications

• Minimum of five years of experience in event sales, business development, hospitality, luxury service, winery operations, or a related field.


• Demonstrated success developing sales pipelines, securing new business, managing client relationships, and achieving revenue goals.


• Prior experience leading, coaching, scheduling, and developing event, hospitality, or sales teams.


• Strong knowledge of event planning, contract negotiation, budgeting, vendor management, and service execution.


• Excellent communication, presentation, organizational, and interpersonal skills, with the ability to represent the estate professionally with clients, partners, and internal stakeholders.


• Ability to manage multiple priorities, deadlines, and events while maintaining attention to detail and sound judgment.


• Proficiency with Microsoft Office and reservation, CRM, POS, event management, or related hospitality systems.


• Must be 21 or over, have valid CDL.


• Ability to lift/carry up to 50 lbs., bend, reach, set up and break down events.


• Ability to stand and walk for extended periods, on different surfaces, indoor/outdoors.