Luxury Digital Marketing Coordinator - E-Commerce

Frette; New York (NY); On-site; USD 50,000 - 75,000; Full time

Job summary

Frette, a luxury linens leader, seeks a Digital Marketing Coordinator to drive day-to-day digital initiatives across E‑Commerce, Hospitality, and Retail. You will report to the Sr. Digital Marketing Manager and collaborate with cross‑functional teams to execute campaigns and optimize performance.

Responsibilities include coordinating Email/SMS campaigns, developing content calendars, and working with design to ensure on-brand assets. A background in luxury or lifestyle marketing is highly valued.

Qualifications

• 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or related field; luxury/fashion/home/lifestyle preferred.
• Experience with marketing automation and CRM or Email platforms such as Salesforce Marketing Cloud is highly preferred.
• Comfortable interpreting data and deriving insights from performance metrics.
• Knowledge of Email and SMS marketing best practices.
• Strong organizational and project management skills with multiple campaigns.
• Experience with Google Analytics or similar analytics platforms.
• Basic knowledge of HTML/CSS.
• Proficiency in Excel, PowerPoint, and Word.
• Ability to leverage AI tools like Claude or ChatGPT for data analysis.
• Attention to detail in reviewing creative, copy, links, tracking, and setup.
• Collaborative, curious, and creative problem-solver.

Responsibilities

• Support the execution of digital marketing initiatives across E-Commerce, Hospitality, and Retail.
• Manage day-to-day scheduling and execution of Email and SMS campaigns, ensuring accuracy and on-brand delivery.
• Assist the Social Media Manager to develop and maintain integrated content, Email, SMS, and social calendars.
• Develop campaign messaging and content based on seasonal priorities, launches, promotions, and brand initiatives.
• Coordinate with Graphic Design to brief, coordinate, and manage assets for Email, SMS, paid media, and other channels.
• Ensure timely delivery of campaign materials across Marketing, E-Commerce, and external partners.
• Monitor and develop reports for Email, SMS, and paid media performance; identify trends and opportunities.
• Build and maintain UTM tracking codes for campaigns.
• Collaborate with CRM team to monitor customer databases, segmentation, engagement, and deliverability.
• Assist with campaign setup, testing, QA, and troubleshooting across platforms.
• Stay aware of competitor activity and current digital marketing trends.

Skills

Digital Marketing

CRM Marketing

Google Analytics

HTML/CSS

Excel

AI tools

Tools

Salesforce Marketing Cloud

Job description

Frette, a luxury linens leader, seeks a Digital Marketing Coordinator to drive day-to-day digital initiatives across E‑Commerce, Hospitality, and Retail. You will report to the Sr. Digital Marketing Manager and collaborate with cross‑functional teams to execute campaigns and optimize performance.

Responsibilities include coordinating Email/SMS campaigns, developing content calendars, and working with design to ensure on-brand assets. A background in luxury or lifestyle marketing is highly valued.