Luxury Digital Marketing Coordinator — E‑Commerce & CRM

SmartRecruiters, Inc.; New York (NY); On-site; USD 63,000 - 67,000; Full time

Job summary

Frette, the luxury linen house, is seeking a Digital Marketing Coordinator to join its Marketing & Brand Communications team in New York. You will support day-to-day digital marketing initiatives across E-Commerce, Hospitality, and Retail, reporting to the Senior Manager and collaborating with cross-functional teams.

Ideal candidates have 1–3 years in digital marketing or CRM, experience with Email/SMS and marketing automation, strong data analysis skills, and familiarity with HTML/CSS.

Qualifications

• 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or related field.
• Experience with marketing automation/CRM or Email platforms such as Salesforce Marketing Cloud is preferred.
• Comfortable working with data and using performance metrics to identify trends and insights.
• Familiarity with Email and SMS marketing platforms and best practices.

Responsibilities

• Support the execution of digital marketing initiatives across E-Commerce, Hospitality, and Retail.
• Manage day-to-day scheduling and execution of Email and SMS campaigns, ensuring on-brand and timely launches.
• Support Social Media Manager to develop and maintain content, Email, SMS and social calendars.
• Develop campaign messaging based on seasonal priorities, product launches, promotions, and brand initiatives.
• Coordinate with Graphic Design to brief and manage assets for Email, SMS, paid media, and other channels.
• Ensure timely delivery of creative assets across Marketing, E-Commerce, and partners.
• Monitor and develop reports for Email, SMS and paid media performance; track KPIs and trends.
• Build and maintain UTM tracking codes for campaigns.
• Collaborate with CRM team to monitor customer databases, growth, engagement, deliverability.
• Assist with campaign setup, testing, QA, and troubleshooting across platforms.
• Stay updated on competitor activity and industry trends.

Skills

Digital Marketing

CRM platforms

Data analysis

Email marketing

SMS marketing

Project management

Google Analytics

Excel/Office

AI tools

Attention to detail

Collaboration

Tools

Salesforce Marketing Cloud

Google Analytics

HTML/CSS

Job description

Frette, the luxury linen house, is seeking a Digital Marketing Coordinator to join its Marketing & Brand Communications team in New York. You will support day-to-day digital marketing initiatives across E-Commerce, Hospitality, and Retail, reporting to the Senior Manager and collaborating with cross-functional teams.

Ideal candidates have 1–3 years in digital marketing or CRM, experience with Email/SMS and marketing automation, strong data analysis skills, and familiarity with HTML/CSS.