Digital Marketing Coordinator

Frette; New York (NY); On-site; USD 50,000 - 75,000; Full time

Job summary

Frette, a luxury linens leader, seeks a Digital Marketing Coordinator to drive day-to-day digital initiatives across E‑Commerce, Hospitality, and Retail. You will report to the Sr. Digital Marketing Manager and collaborate with cross‑functional teams to execute campaigns and optimize performance.

Responsibilities include coordinating Email/SMS campaigns, developing content calendars, and working with design to ensure on-brand assets. A background in luxury or lifestyle marketing is highly valued.

Qualifications

• 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or related field; luxury/fashion/home/lifestyle preferred.
• Experience with marketing automation and CRM or Email platforms such as Salesforce Marketing Cloud is highly preferred.
• Comfortable interpreting data and deriving insights from performance metrics.
• Knowledge of Email and SMS marketing best practices.
• Strong organizational and project management skills with multiple campaigns.
• Experience with Google Analytics or similar analytics platforms.
• Basic knowledge of HTML/CSS.
• Proficiency in Excel, PowerPoint, and Word.
• Ability to leverage AI tools like Claude or ChatGPT for data analysis.
• Attention to detail in reviewing creative, copy, links, tracking, and setup.
• Collaborative, curious, and creative problem-solver.

Responsibilities

• Support the execution of digital marketing initiatives across E-Commerce, Hospitality, and Retail.
• Manage day-to-day scheduling and execution of Email and SMS campaigns, ensuring accuracy and on-brand delivery.
• Assist the Social Media Manager to develop and maintain integrated content, Email, SMS, and social calendars.
• Develop campaign messaging and content based on seasonal priorities, launches, promotions, and brand initiatives.
• Coordinate with Graphic Design to brief, coordinate, and manage assets for Email, SMS, paid media, and other channels.
• Ensure timely delivery of campaign materials across Marketing, E-Commerce, and external partners.
• Monitor and develop reports for Email, SMS, and paid media performance; identify trends and opportunities.
• Build and maintain UTM tracking codes for campaigns.
• Collaborate with CRM team to monitor customer databases, segmentation, engagement, and deliverability.
• Assist with campaign setup, testing, QA, and troubleshooting across platforms.
• Stay aware of competitor activity and current digital marketing trends.

Skills

Digital Marketing

CRM Marketing

Google Analytics

HTML/CSS

Excel

AI tools

Tools

Salesforce Marketing Cloud

Job description

For over 164 years, Frette has crafted exquisite linens, blending Italian artistry with timeless luxury. Master artisans in Concorezzo and Milan transform the finest fibers into creations of unmatched quality and elegance. Renowned for its signature finish, Frette has graced iconic destinations—from St. Peter’s Basilica to the Orient Express—while over 500 European royal families have slept beneath its sheets. Today, its legacy lives on in luxury hotels, private residences, yachts, and jets, remaining dedicated to outfitting the world’s most exceptional spaces.

Job Description

Frette, the leading provider of luxury linens to the finest hotels and homes worldwide, is seeking a Digital Marketing Coordinator to join the team.

The Digital Marketing Coordinator supports the day-to-day execution of Frette’s digital marketing initiatives across E-Commerce, Hospitality, and Retail. This role reports directly into the Sr. Digital Marketing Manager and works closely cross-functional teams.

Responsibilities include but are not limited to

• Support the execution of digital marketing initiatives across E-Commerce, Hospitality, and Retail.
• Manage the day-to-day scheduling and execution of Email and SMS campaigns, ensuring campaigns are accurate, on-brand, and launched on time.
• Support the Social Media Manager to develop and maintain integrated content, Email, SMS, and social calendars.
• Developing campaign messaging and content based on seasonal priorities, product launches, promotions, and brand initiatives.
• Work closely with Graphic Design to brief, coordinate, and manage creative assets for Email, SMS, paid media, and other digital channels.
• Coordinate the timely delivery of creative assets and campaign materials across Marketing, E-Commerce, and external partners.
• Monitor and develop reports for Email, SMS and paid media performance, tracking key Digital Marketing KPIs and identifying trends and opportunities.
• Build and maintain UTM tracking codes for internally managed marketing campaigns.
• Partner with the CRM team to monitor Email and SMS customer databases, list growth, engagement, and deliverability.
• Assist with campaign setup, testing, QA, and troubleshooting across digital marketing platforms.
• Maintain awareness of competitor activity, digital marketing trends, and relevant industry and technology developments.

Qualifications

Desired Skills and Experience

• 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or a related field; experience within luxury, fashion, home, or lifestyle is highly preferred.
• Experience with or exposure to marketing automation, CRM, or Email such as SalesForce Marketing Cloud platforms is highly preferred.
• Comfortable working with data and using performance metrics to identify trends and insights.
• Familiarity with Email and SMS marketing platforms and an understanding of Email/SMS best practices.
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience with Google Analytics or a similar analytics platform.
• Basic knowledge of HTML/CSS.
• Strong proficiency in Excel, PowerPoint, and Word.
• Proficiency utilizing AI tools such as Claude or ChatGPT for data analysis.
• Strong attention to detail, particularly when reviewing creative, copy, links, tracking, and campaign setup.
• Resourceful, collaborative, curious, and a creative problem-solver.

Additional Information

All your information will be kept confidential according to EEO guidelines.

It is the policy and commitment of Frette to provide equal employment and advancement opportunities to all individuals. The objective of Frette is to recruit, hire, train, and promote the most qualified applicants into all job levels. Frette does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, national origin, age disability, or any other characteristic protected by law. Frette will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in any undue hardship to the Company. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.