Lead Luxury Content & Brand Story Director

Matouk; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off & holidays

Employee discount on Matouk products

Job summary

Matouk, a luxury linens maker, seeks a Director of Content to lead content strategy and editorial planning across email, social, e-commerce, advertising, and B2B channels. You will oversee a Marketing Coordinator and partner with SVP Head of Brand, Creative, Merchandising, and E‑commerce to shape seasonal content and ensure on-brand storytelling.

The ideal candidate is an exceptional writer and editor with luxury brand experience, capable of hands-on writing, editing, and managing production

Qualifications

• 7-10 years of experience shaping and executing editorially driven content for luxury brands.
• Experience directly managing or mentoring at least one team member.
• Familiar with CMS, email marketing platforms, social scheduling tools, and DAM systems.
• Bachelor’s degree or higher in journalism, communications, creative writing or business/ marketing.
• Advanced editing and writing skills with digital and print media experience.
• Proven experience producing luxury/elevated product copy and branded storytelling.

Responsibilities

• Develop and manage annual and seasonal content calendar across email, social media, e-commerce, advertising, and B2B communications.
• Lead Matouk's editorial strategy and oversee content planning across all customer touch points.
• Develop and publish branded content for matouk.com, including new pages, seasonal campaigns, educational content, and product storytelling.
• Generate new editorial concepts and content ideas that support brand priorities, product launches, and seasonal storytelling.
• Manage Matouk's organic social media channels, including Instagram, Pinterest, Facebook, and LinkedIn.
• Manage internal and external writers and creative resources to produce product copy, campaign messaging, advertising copy, email content, and other marketing communications.
• Develop B2B communications and content supporting hospitality, corporate gifting, wholesale, retail, and trade partners, including NuORDER and the Matouk Book.
• Identify proactive editorial opportunities and manage incoming media requests and product inquiries.
• Partner closely with Creative, Merchandising, E-commerce, Product Development, Sales, and PR to ensure content aligns with business priorities, product launches, and seasonal campaigns.
• Serve as the steward of the Matouk brand voice across all written communications.
• Lead internal and external corporate communications, including messaging around Matouk's history, craftsmanship, values, and brand story.
• Define creative asset needs for editorial initiatives and partner with the Creative team to plan photography, video, and other content production.
• Evaluate and leverage existing assets within the digital asset management (DAM) system to maximize content across all channels.
• Ensure all content is delivered accurately, on time, and to the highest quality standards.

Skills

Editorial leadership

People management

Copywriting

Brand storytelling

Editorial strategy

Multichannel content planning

Luxury brand experience

Education

Bachelor's degree in journalism, communications, or related field

Tools

CMS

DAM systems

Email marketing platforms

Social scheduling tools

Job description

Matouk, a luxury linens maker, seeks a Director of Content to lead content strategy and editorial planning across email, social, e-commerce, advertising, and B2B channels. You will oversee a Marketing Coordinator and partner with SVP Head of Brand, Creative, Merchandising, and E‑commerce to shape seasonal content and ensure on-brand storytelling.

The ideal candidate is an exceptional writer and editor with luxury brand experience, capable of hands-on writing, editing, and managing production