Luxury CRM Lifecycle Manager — SFMC & Personalization Lead

Marc-Henry Cruise Holdings LTD, Joint Owner/Operator of Four Seasons Yachts

Fort Lauderdale (FL)

Hybrid

USD 90,000 - 130,000

Full time

9 days ago

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Job summary

Four Seasons Yachts is seeking a CRM Lifecycle Manager to design and deliver highly personalized guest experiences across all stages of the customer journey for prospects, travel advisors, and guests.

The role requires 5+ years in CRM/journey management with SFMC expertise and a data-driven mindset to craft engaging multi-channel campaigns that align with ultra-luxury brand standards. Hybrid work in Miami supporting a contractor-to-perm path.

Qualifications

Bachelor's degree required in marketing, advertising, data analytics, or related field.
5+ years of CRM/ journey management with Salesforce: Marketing and Sales Clouds.
Experience building emails, journeys, and data extensions in SFMC; SFMC certification preferred.
Data-driven marketer with strong analytical skills and ability to translate metrics into action.
Experience in ultra-luxury travel, hospitality, or cruise industry is strongly preferred.
Creative content mindset for personalized narratives for affluent audiences.
High-energy, results-driven team player with excellent communication.
Foundational knowledge of HTML/CSS for email customization; SQL familiarity a plus.
Experience with Versonix Seaware is an advantage.
Strong project management and attention to detail.

Responsibilities

Design, build, and optimize multi-channel journeys that drive engagement and conversion across prospects, guests, and travel advisors.
Develop and deploy personalized campaigns and automations in Salesforce Marketing Cloud.
Partner with Product, Digital Marketing, Operations, IT, and Sales Excellence to align communications with go-to-market strategy and deliver a cohesive luxury experience.
Lead our dynamic content approach, building personalized modules that scale across campaigns.
Integrate journey strategies with broader brand initiatives and promotional campaigns; produce growth campaigns that drive conversions.
Continuously test, measure, and refine campaigns to enhance engagement and performance.
Maintain accurate prospect, guest, and advisor data across CRM systems to enable personalization and loyalty.
Use Tableau and analytics tools to generate insights, track performance, and refine strategy.
Build collaborative relationships across the organization to ensure alignment and flawless execution.