Luxury Client Relationships Lead - CRM & VIP Experiences

Brobston Group; Troy (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

Brobston Group is seeking a Customer Relationship Manager to develop and execute localized strategies that grow client relationships, loyalty, and lifetime value across store and market segments.

The role uses data and CRM technology to strengthen personalized experiences, leads client development initiatives, and coaches Sales Associates on clienteling tools. You will engage high-net-worth clients during activations and partner with sales teams to close transactions.

Qualifications

• 4–7 years of experience in luxury retail or premium client relations with CRM experience.
• Bachelor's degree in Business, Marketing, Luxury Brand Management, or equivalent.
• Experience coaching sales professionals to meet performance goals.
• Strong Excel skills and ability to translate data into actions.

Responsibilities

• Manage strategies for top-tier clients, including retention, spend migration, and portfolio growth.
• Drive client development KPIs and analyze clienteling metrics to identify opportunities and improve performance.
• Lead corporate client development initiatives and coach Sales Associates on clienteling tools and CRM technology.
• Identify high-potential clients for private client programs and partner on VIP events and experiences.
• Engage high-value clients during activations and support sales teams in closing transactions.

Skills

CRM strategies

Clienteling

Excel proficiency

Data analysis

Education

Bachelor's degree in Business/Marketing/Luxury Brand Management

Tools

CRM tools

Clienteling tools

Job description

Brobston Group is seeking a Customer Relationship Manager to develop and execute localized strategies that grow client relationships, loyalty, and lifetime value across store and market segments.

The role uses data and CRM technology to strengthen personalized experiences, leads client development initiatives, and coaches Sales Associates on clienteling tools. You will engage high-net-worth clients during activations and partner with sales teams to close transactions.