Luxury Auto BDC Specialist — Lead Gen & Appointments

Murgado Automotive Group; Laguna Niguel (CA); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive hourly wage

Bonuses and incentives

Health insurance

Retirement plans

Paid time off

Training and development

Job summary

Murgado Automotive Group in Laguna Niguel, CA is seeking an energetic Automotive BDC Representative for our Mercedes-Benz store. You will connect with customers, generate leads, and schedule appointments to drive business.

The ideal candidate has strong communication skills, CRM experience, and a customer-first mindset. We offer competitive pay, benefits, and ongoing training in a collaborative team environment.

Qualifications

• Experience in customer service or sales, preferably in automotive retail.
• Strong communication and rapport-building skills.
• Proficiency with computers and CRM systems to manage leads.
• Motivated, able to work independently or in a team.
• Desire to provide exceptional customer experiences.

Responsibilities

• Respond to inquiries via phone, email, and online chat promptly.
• Understand customer needs and explain products and services.
• Follow up on leads and schedule test drives or vehicle purchases.
• Use CRM to track leads, appointments, and follow-ups.
• Collaborate with sales/marketing to boost lead generation and conversions.
• Provide exceptional service and build long-term customer relationships.
• Stay informed about inventory, promotions, and events.

Skills

Customer service

Sales

CRM software

Phone/email/chat communication

Teamwork

Job description

Murgado Automotive Group in Laguna Niguel, CA is seeking an energetic Automotive BDC Representative for our Mercedes-Benz store. You will connect with customers, generate leads, and schedule appointments to drive business.

The ideal candidate has strong communication skills, CRM experience, and a customer-first mindset. We offer competitive pay, benefits, and ongoing training in a collaborative team environment.