Loyalty Programs Marketing Manager: Lead Cross-Brand Growth

Altria Client Services LLC; Richmond (VA); On-site; USD 120,000 - 173,000; Full time

Benefits offered by this job

Paid time off

Holiday pay

Wellness program

Job summary

Altria Client Services LLC is seeking a Marketing Manager, Loyalty Programs in Richmond, VA. You will own loyalty experiences across brands, shaping roadmaps and coordinating omnichannel campaigns from concept through launch and post-launch learning.

You will lead cross-functional teams spanning brand, technology, analytics, legal and agencies to deliver measurable value and customer growth. A strong background in loyalty marketing and product ownership is required.

Qualifications

• Bachelor's degree in marketing, business strategy, marketing communications, digital strategy or related field is required or preferred.
• 6+ years of progressive experience leading loyalty or rewards programs, digital customer experiences, or related consumer engagement programs.

Responsibilities

• Own the roadmap for loyalty programs and customer experiences across brands, prioritizing opportunities with measurable business outcomes.
• Lead as product owner for digital loyalty experiences, translating marketing goals into clear requirements and timelines.
• Coordinate cross-functional teams across brand, channel, creative, tech, analytics, legal, procurement and partners to deliver omnichannel programs.
• Shape marketing toolkit documents, including briefs, content strategies, incentive recommendations, testing plans and measurement frameworks.
• Manage end-to-end delivery across web, email, text, social, direct mail, catalogs, fulfillment and related communications.

Skills

Loyalty marketing

Cross-functional leadership

Data-driven decision making

Campaign management

Product ownership

Budget management

Stakeholder management

Omnichannel marketing

Education

Bachelor's degree in marketing, business strategy, marketing communications, digital strategy or related field

Tools

Adobe Workfront

Job description

Altria Client Services LLC is seeking a Marketing Manager, Loyalty Programs in Richmond, VA. You will own loyalty experiences across brands, shaping roadmaps and coordinating omnichannel campaigns from concept through launch and post-launch learning.

You will lead cross-functional teams spanning brand, technology, analytics, legal and agencies to deliver measurable value and customer growth. A strong background in loyalty marketing and product ownership is required.