Loyalty Programs Product Lead — Omnichannel Growth

Altria; Richmond (VA); In loco; USD 120.000 - 173.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid time off

13 paid holidays

Floating holidays

401(k) matching

Deferred Profit Sharing (13–17% match)

Professional development stipends

Medical, dental, vision coverage

Descrizione del lavoro

Altria is seeking a Marketing Manager, Loyalty Programs to lead loyalty experiences across brands from strategy to launch in Richmond, VA. You will own roadmaps, coordinate cross-functional teams, and drive measurable business impact through omnichannel campaigns.

You will partner with brand, creative, technology, analytics, legal and compliance to translate marketing goals into executable activation plans, ensuring post-launch learning informs future initiatives.

Competenze

• 6+ years of progressive experience leading rewards or loyalty marketing programs, digital customer experiences, rewards platforms or related consumer engagement programs.
• Experience creating evidence-based briefs, roadmaps and activation plans across omnichannel programs.
• Strong communication and collaboration skills with partners across creative, technology, analytics, legal and compliance.

Mansioni

• Own the loyalty program strategy, roadmaps and delivery that align with brand objectives and measurable business outcomes.
• Serve as the product owner for digital loyalty experiences, translating goals into clear requirements and plans.
• Lead cross-functional teams across brand, channel, creative, technology, analytics, legal, procurement and external partners to deliver omnichannel programs.
• Shape the marketing toolkit with briefs, content strategies, incentive recommendations and testing plans.
• Manage end-to-end delivery across web, email, SMS, social, direct mail and catalogs including vendor performance and budget management.
• Use insights and post-launch analytics to drive optimization and scale programs across brands.

Conoscenze

Loyalty marketing

Product ownership

Agile delivery

Cross-functional leadership

Data-driven decision making

Formazione

Bachelor's degree in marketing or related field

Strumenti

Adobe Workfront

Descrizione del lavoro

Altria is seeking a Marketing Manager, Loyalty Programs to lead loyalty experiences across brands from strategy to launch in Richmond, VA. You will own roadmaps, coordinate cross-functional teams, and drive measurable business impact through omnichannel campaigns.

You will partner with brand, creative, technology, analytics, legal and compliance to translate marketing goals into executable activation plans, ensuring post-launch learning informs future initiatives.