Loyalty Experience Marketing Manager

Altria Client Services LLC in; Richmond (VA); Hybrid; USD 120,000 - 173,000; Full time

Benefits offered by this job

401(k) matching

Deferred Profit Sharing

Professional development stipends

Comprehensive medical, dental, andvis

Paid parental and bonding leave

Volunteer days

Job summary

Altria Client Services in Richmond, VA is seeking a Marketing Manager, Loyalty Programs to lead loyalty experiences across brands, building roadmaps and running integrated campaigns across web, email, text, social and direct mail.

You will collaborate with brand, creative, technology, analytics, legal and external partners to deliver omnichannel programs, measure results, and drive scalable marketing capabilities.

Qualifications

• 6+ years of progressive experience leading rewards or loyalty marketing programs and digital customer experiences.
• Validated experience creating evidence-based briefs, roadmaps and integrated activations across websites, email and text.
• Experience leading cross-functional initiatives and scalable loyalty strategies.
• Knowledge of measurement approaches, performance data and continuous improvement.

Responsibilities

• Own the roadmap for loyalty programs and customer experiences, prioritizing and delivering strategic opportunities.
• Lead as product owner for digital loyalty experiences, translating goals into requirements and go-to-market plans.
• Bring together cross-functional teams to deliver coordinated omnichannel programs and activations across brands.
• Define and improve marketing documents, including briefs, content strategies and testing plans.
• Oversee execution across web, email, text, social, direct mail and fulfillment operations.
• Set performance objectives and use analytics to guide decisions and optimize.
• Build scalable marketing capabilities, governance and ways of working across brands.
• Keep leadership updated on roadmap progress, investments and risks.

Skills

Loyalty marketing

Cross-functional leadership

Data-driven decision making

Marketing analytics

Stakeholder management

Agile product ownership

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Workfront

Job description

Altria Client Services in Richmond, VA is seeking a Marketing Manager, Loyalty Programs to lead loyalty experiences across brands, building roadmaps and running integrated campaigns across web, email, text, social and direct mail.

You will collaborate with brand, creative, technology, analytics, legal and external partners to deliver omnichannel programs, measure results, and drive scalable marketing capabilities.