Loyalty Growth & Engagement Lead

Choice Hotels International; North Bethesda (MD); Presencial; USD 100.000 - 117.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation and benefits

Leave and paid time-off

Retirement and health savings

Employee recognition programs

Discounts at Choice hotels worldwide

Descripción de la vacante

Choice Hotels International is seeking a Loyalty Engagement Manager in North Bethesda, MD to lead member engagement across the lifecycle, develop promotions, manage partnerships, and drive program growth. You will work with Loyalty Strategy, Partnerships, Cobrand, CRM, and Digital teams to translate insights into compelling communications and offers.

The role requires 5+ years in loyalty or consumer marketing, strong analytical skills, and experience with multi-channel campaigns.

Formación

• 5+ years of experience in loyalty marketing, lifecycle/CRM marketing, partner marketing, or consumer marketing; travel/hospitality preferred.
• Experience developing integrated multi-channel marketing campaigns (email, push, SMS, digital) across a large member base.
• High proficiency in MS Office (Outlook, Word, PowerPoint, Excel).
• Experience with Adobe Analytics, Tableau, and/or SQL is a plus.
• Understanding of customer and loyalty program behavior, with the ability to translate insights into strategies that drive engagement, retention, and lifetime value.
• Strong analytical skills with a track record of data-driven marketing strategy and execution.
• Excellent communication and presentation skills.
• Ability to collaborate with partners, business leaders, and cross-functional stakeholders to achieve shared goals.
• Demonstrated success developing and deploying value-added, personalized customer programs with measurable business results.

Responsabilidades

• Lead member engagement strategy across lifecycle with cross-functional teams.
• Develop national and targeted loyalty promotions using a test-and-learn approach.
• Manage select partnerships and integrate partner value into the member lifecycle.
• Run A/B tests across lifecycle touchpoints to optimize messaging and channels.
• Monitor KPIs (enrollment, activation, redemption) and report program health.
• Oversee on-property marketing for Choice Privileges, including brand standards and collateral testing.

Conocimientos

Loyalty marketing

Lifecycle marketing

CRM marketing

Multi-channel campaigns

MS Office

Adobe Analytics

Tableau

SQL

Data-driven marketing

Communication skills

Presentation skills

Collaboration

Educación

Bachelor's Degree in Marketing, Business, Hospitality Management, or related field

Master's Degree in related field

Herramientas

Adobe Analytics

Tableau

SQL

Descripción del empleo

Choice Hotels International is seeking a Loyalty Engagement Manager in North Bethesda, MD to lead member engagement across the lifecycle, develop promotions, manage partnerships, and drive program growth. You will work with Loyalty Strategy, Partnerships, Cobrand, CRM, and Digital teams to translate insights into compelling communications and offers.

The role requires 5+ years in loyalty or consumer marketing, strong analytical skills, and experience with multi-channel campaigns.