Loyalty Engagement Manager

Choice Hotels International; North Bethesda (MD); On-site; USD 100,000 - 117,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Leave and paid time-off

Retirement and health savings

Employee recognition programs

Discounts at Choice hotels worldwide

Job summary

Choice Hotels International is seeking a Loyalty Engagement Manager in North Bethesda, MD to lead member engagement across the lifecycle, develop promotions, manage partnerships, and drive program growth. You will work with Loyalty Strategy, Partnerships, Cobrand, CRM, and Digital teams to translate insights into compelling communications and offers.

The role requires 5+ years in loyalty or consumer marketing, strong analytical skills, and experience with multi-channel campaigns.

Qualifications

• 5+ years of experience in loyalty marketing, lifecycle/CRM marketing, partner marketing, or consumer marketing; travel/hospitality preferred.
• Experience developing integrated multi-channel marketing campaigns (email, push, SMS, digital) across a large member base.
• High proficiency in MS Office (Outlook, Word, PowerPoint, Excel).
• Experience with Adobe Analytics, Tableau, and/or SQL is a plus.
• Understanding of customer and loyalty program behavior, with the ability to translate insights into strategies that drive engagement, retention, and lifetime value.
• Strong analytical skills with a track record of data-driven marketing strategy and execution.
• Excellent communication and presentation skills.
• Ability to collaborate with partners, business leaders, and cross-functional stakeholders to achieve shared goals.
• Demonstrated success developing and deploying value-added, personalized customer programs with measurable business results.

Responsibilities

• Lead member engagement strategy across lifecycle with cross-functional teams.
• Develop national and targeted loyalty promotions using a test-and-learn approach.
• Manage select partnerships and integrate partner value into the member lifecycle.
• Run A/B tests across lifecycle touchpoints to optimize messaging and channels.
• Monitor KPIs (enrollment, activation, redemption) and report program health.
• Oversee on-property marketing for Choice Privileges, including brand standards and collateral testing.

Skills

Loyalty marketing

Lifecycle marketing

CRM marketing

Multi-channel campaigns

MS Office

Adobe Analytics

Tableau

SQL

Data-driven marketing

Communication skills

Presentation skills

Collaboration

Education

Bachelor's Degree in Marketing, Business, Hospitality Management, or related field

Master's Degree in related field

Tools

Adobe Analytics

Tableau

SQL

Job description

JOB SUMMARY

The Loyalty Engagement Manager is a key member of the Choice Privileges team, responsible for developing and executing strategies that deepen member engagement and increase lifetime value. The role will lead initiatives across member lifecycle management, loyalty promotions, and partner marketing, with responsibilities evolving based on business priorities and the needs of the broader loyalty organization. Working closely with Loyalty Strategy, Loyalty Partnerships, Cobrand, CRM, Digital, and external partners, this individual will translate member and performance insights into relevant communications, offers, and experiences that strengthen engagement with Choice Privileges.

RESPONSIBILITIES

• Lead member engagement strategy across the lifecycle, identifying priority audiences, moments, and opportunities, and partnering with cross-functional teams to bring strategies to market.


• Develop national and targeted loyalty promotions using a test-and-learn approach, measuring performance and applying insights to inform future strategy.


• Manage select partnerships, developing growth strategies that integrate partner value into the member lifecycle and drive participation and engagement.


• Run A/B tests across lifecycle touchpoints to optimize messaging, timing, and channel performance.


• Monitor and report on member engagement KPIs (enrollment, activation, redemption) to measure program health and guide strategy.


• Manage on-property Choice Privileges marketing strategy, including determining brand standards, managing inventory, refreshing collateral, and testing new items.

QUALIFICATIONS

• A minimum of 5 years of experience in loyalty marketing, lifecycle/CRM marketing, partner marketing, or consumer marketing; prior experience in travel or hospitality preferred.


• Experience developing and executing integrated multi-channel marketing campaigns (email, push, SMS, digital) across a large member/customer base.


• High proficiency in MS Office applications (Outlook, Word, PowerPoint, Excel).


• Experience with Adobe Analytics, Tableau, and/or SQL is a plus.


• Understanding of customer and loyalty program behavior, with the ability to translate member insights into strategies that drive engagement, retention, and lifetime value.


• Strong analytical skills with a track record of data-driven marketing strategy and execution.


• Excellent communication and presentation skills.


• Ability to collaborate with partners, business leaders, and cross-functional stakeholders to achieve shared goals.


• Demonstrated success developing and deploying value-added, personalized customer programs with measurable business results.


• Bachelor's Degree in Marketing, Business, Hospitality Management, or related field. Master's Degree in a related field is a plus.

SALARY RANGE

The salary range for this position is $100,000-$117,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage


• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance


• Financial benefits for retirement and health savings


• Employee recognition programs


• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD

— Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ

— Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN

— Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote

— Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver