Loyalty Field Marketing Lead - Launch & Drive Rewards

Lucky Strike Entertainment; Fort Lauderdale (FL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plans

Employee Stock Purchase Program

Vacation and Holidays

Bowling/Waivers discounts

Job summary

Lucky Strike Entertainment is seeking a Loyalty Field Marketing Specialist to lead the launch of Lucky Play in Miami-area centers and expand across Florida. You will drive guest sign-ups, train center teams, and relay feedback to the Loyalty team. In a later phase, you’ll help roll out Connected Play, our gamified bowling experience.

The role requires high energy, strong communication, and flexibility to work early mornings, late nights, weekends, and holidays across multiple centers.

Qualifications

• High school diploma or equivalent.
• 1-2 years in brand ambassador, promotional, field marketing, hospitality, retail sales, or guest-facing training roles.
• Strong communication and coaching skills.
• Self-motivated and organized; manage your own schedule across multiple centers.
• Proficient with Outlook, Word, Excel, and Teams; valid driver's license.
• Flexible availability across early mornings, late nights, weekends, and holidays.
• Preferred: bilingual (English/Spanish); experience launching a loyalty or membership program.

Responsibilities

• Engage guests across the center to introduce Lucky Play and drive sign-ups.
• Explain rewards earning and redemption; resolve basic sign-up issues on the spot.
• Plan and run in-center activations and promotions to fit each center's market.
• Train front-of-house associates and managers to pitch Lucky Play independently.
• Collect structured feedback and share recaps with leadership weekly.
• Track daily sign-ups, visits, mileage, and expenses; schedule by launch priorities.
• Support the Connected Play rollout in a future phase.

Skills

Brand ambassador

Promotional events

Field marketing

Hospitality experience

Strong communication

Coaching skills

Bilingual (English/Spanish)

Travel between centers

Education

High school diploma or equivalent

Tools

Outlook

Word

Excel

Teams

Job description

Lucky Strike Entertainment is seeking a Loyalty Field Marketing Specialist to lead the launch of Lucky Play in Miami-area centers and expand across Florida. You will drive guest sign-ups, train center teams, and relay feedback to the Loyalty team. In a later phase, you’ll help roll out Connected Play, our gamified bowling experience.

The role requires high energy, strong communication, and flexibility to work early mornings, late nights, weekends, and holidays across multiple centers.