Head of Loyalty

Lucky Strike Entertainment Corporation; Miami, Northern (FL, KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Lucky Strike Entertainment Corporation is seeking a Head of Loyalty to own the loyalty program from launch onward, shaping the economics, roadmap, and evolution into a guest-facing product used at every visit.

You will partner with Lifecycle, Creative, Paid, and a field program manager to drive activation, retention, and incremental spend, ultimately owning performance metrics and the path to profitability.

Qualifications

• 8+ years in loyalty, CRM, or membership products; multi-unit scale.
• Hands-on experience with a loyalty platform and POS integration.
• Product management depth: PRDs, backlog ownership, sprint work with engineers.

Responsibilities

• Own the loyalty P&L and defend economics to CFO; manage end-to-end member funnel.
• Define program roadmap (tiers, earning, offers, stored value) and set growth targets.
• Write specs and own loyalty backlog; manage integration surfaces (POS/CRM/db).
• Set activation/retention strategy; write briefs for cross-functional teams; run calendar.

Skills

Loyalty product management

SQL

Product management depth

incrementality testing

activation & retention strategy

Tools

Punchh

Paytronix

Thanx

Talon.One

Job description

Overview

On-Site | Miami, FL

The Head of Loyalty owns the loyalty program after launch: its economics, its roadmap, and its evolution into a product guests use every visit. You set the strategy that drives members to activate and come back; cross-functional partners in Lifecycle, Creative, Paid, and a field program manager execute against the briefs and targets you set. You own the number.

What You'll Do

• Own the loyalty P&L (earn rate, reward ladder, breakage, liability, giveback) and defend the economics to the CFO; own the member funnel end to end: sign-up, register capture, first redemption, ladder progression, reactivation.
• Define the program roadmap (tiers, status, gamified earning, partner and sponsored offers, stored value, referral), and set the capture-rate and growth targets the field program manager deploys against.
• Write the specs and own the loyalty backlog alongside the Connected Play engineering team; own the Punchh configuration and integration surface (POS/PixelPoint, app, web, in-venue screens, CRM, data warehouse); integrate loyalty identity into Connected Play so gameplay and social features earn against a single member profile.
• Set the member activation and retention strategy (segments, moments, offers, channels), and write the briefs (objective, audience, offer, trigger logic, success metric) that Lifecycle, Creative, and Paid execute against; run the loyalty campaign calendar with Lifecycle.
• Own the results: read performance, decide what changes, and re-brief. Execution quality is a partner conversation; outcomes are yours.
• Own loyalty reporting and measurement with the data team in Snowflake (member counts, capture rate, ladder completion, incremental visits and spend, reward cost per incremental visit), and design the tests that prove incrementality, killing rewards and campaigns that don't pay for themselves.

What You'll Bring

• 8+ years in loyalty, CRM, or membership products, including one program taken from design through launch and post-launch optimization at multi-unit scale (restaurant, entertainment, retail, hospitality, or fitness).
• Hands-on experience with a loyalty platform such as Punchh, Paytronix, Thanx, or Talon.One, including POS integration and reward configuration: you've been in the admin console and on the vendor escalation call.
• Product management depth: PRDs, backlog ownership, sprint work with engineers, shipped guest-facing software, and comfort reading an API doc and a data model.
• Ownership of loyalty economics (reward cost, breakage, liability, incrementality), with the ability to build the model and present it to a CFO.
• Multi-unit experience running a program at the register in hundreds of locations, and proven ability to drive activation and retention through teams you don't manage, using strategy and brief quality (not headcount) as your levers.
• Analytical fluency in SQL or with data-warehouse analysts, able to design a clean incrementality test; direct, fast, hands-on, comfortable owning a number alone.
• Preferred: gamification/engagement-loop experience; exposure to stored value, wallets, or regulated gaming; experience migrating a program across brands.

What You’ll Get

• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefit s available to our Corporate associates:
• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.