Loyalty Activation Field Marketer

Lucky Strike Entertainment; Miami (FL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plan

Employee Stock Purchase Program

Paid vacation and holidays

Discounts on bowling, Boomer’s, Water-

Retail discounts

Job summary

Lucky Strike Entertainment is seeking a Loyalty Field Marketing Specialist to lead the on-site launch of Lucky Play in Miami-area centers, then expand across Florida. You will drive guest sign-ups, coach center teams until they can sell the program independently, and provide structured feedback to the Loyalty team.

In a later phase, you will support the rollout of Connected Play, our gamified bowling experience, while coordinating with center leadership and the Loyalty team to maintain momentum

Qualifications

• High school diploma or equivalent.
• 1–2 years in brand ambassador, promotional, field marketing, hospitality, retail sales, or guest-facing training roles.
• Flexible availability across early mornings, late nights, weekends and holidays.
• Preferred: bilingual English/Spanish; experience launching a loyalty or membership program.

Responsibilities

• Engage guests across the center to introduce Lucky Play and drive sign-ups in center and online.
• Explain rewards earning and redemption; resolve basic sign-up issues on the spot.
• Plan and run in-center activations and promotions for launch energy.
• Train front-of-house staff to pitch Lucky Play and re-coach where needed.
• Collect guest and staff feedback at every visit and report to leadership.
• Share a weekly recap with General Manager and Loyalty team; escalate urgent issues.
• Track daily sign-ups, visits, mileage, and expenses; schedule launches around peak times.
• Support Connected Play rollout in a future phase.

Skills

Strong communication

Coaching skills

Self-motivated

Organized

Guest engagement

Education

High school diploma or equivalent

Tools

Outlook

Word

Excel

Teams

Job description

Lucky Strike Entertainment is seeking a Loyalty Field Marketing Specialist to lead the on-site launch of Lucky Play in Miami-area centers, then expand across Florida. You will drive guest sign-ups, coach center teams until they can sell the program independently, and provide structured feedback to the Loyalty team.

In a later phase, you will support the rollout of Connected Play, our gamified bowling experience, while coordinating with center leadership and the Loyalty team to maintain momentum