Head of Loyalty

Lucky Strike Entertainment; Miami (FL); Vor Ort; USD 160.000 - 200.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, Vision

401(k) Plan

Employee Stock Purchase Program

EAP

Vacation & Holidays

Discounts: gaming & venues

Zusammenfassung

Lucky Strike Entertainment in Miami is seeking a Head of Loyalty to own the loyalty program strategy, economics, and evolution into a guest-facing product guests use every visit.

You will lead cross-functional teams across Lifecycle, Creative, Paid, and field programs to drive activation, retention, and incremental value, while owning specs, integrations, and loyalty reporting.

Qualifikationen

• 8+ years in loyalty, CRM, or membership products at multi-unit scale.
• Hands-on experience with a loyalty platform and POS integration.
• Product management depth: PRDs, backlog ownership, sprint work with engineers.
• Ownership of loyalty economics with modeling for CFO.
• Multi-unit experience running a program at the register across locations.
• Analytical fluency in SQL or with data-warehouse analysts; incrementality testing.
• Preferred: gamification/engagement-loop experience; stored value or gaming exposure.

Aufgaben

• Own loyalty P&L and member funnel end-to-end across the program.
• Define the roadmap for tiers, offers, and growth targets with field teams.
• Write specs and manage loyalty backlog; oversee Punchh config and integration.
• Set activation/retention strategy and craft briefs for cross-functional teams.
• Own loyalty results and brief partners on changes and impact.
• Own loyalty reporting with data team in Snowflake and design incrementality tests.

Kenntnisse

Loyalty product management

CRM & membership programs

Multi-unit program management

SQL / data analysis

Vendor/platform integration

Activation & retention strategy

Stakeholder communication

Gamification / engagement

Cross-functional leadership

Tools

Punchh

Paytronix

Thanx

Talon.One

Jobbeschreibung

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Overview

On-Site | Miami, FL

The Head of Loyalty owns the loyalty program after launch: its economics, its roadmap, and its evolution into a product guests use every visit. You set the strategy that drives members to activate and come back; cross-functional partners in Lifecycle, Creative, Paid, and a field program manager execute against the briefs and targets you set. You own the number.

What You’ll Do

• Own the loyalty P&L (earn rate, reward ladder, breakage, liability, giveback) and defend the economics to the CFO; own the member funnel end to end: sign-up, register capture, first redemption, ladder progression, reactivation.
• Define the program roadmap (tiers, status, gamified earning, partner and sponsored offers, stored value, referral), and set the capture-rate and growth targets the field program manager deploys against.
• Write the specs and own the loyalty backlog alongside the Connected Play engineering team; own the Punchh configuration and integration surface (POS/PixelPoint, app, web, in-venue screens, CRM, data warehouse); integrate loyalty identity into Connected Play so gameplay and social features earn against a single member profile.
• Set the member activation and retention strategy (segments, moments, offers, channels), and write the briefs (objective, audience, offer, trigger logic, success metric) that Lifecycle, Creative, and Paid execute against; run the loyalty campaign calendar with Lifecycle.
• Own the results: read performance, decide what changes, and re-brief. Execution quality is a partner conversation; outcomes are yours.
• Own loyalty reporting and measurement with the data team in Snowflake (member counts, capture rate, ladder completion, incremental visits and spend, reward cost per incremental visit), and design the tests that prove incrementality, killing rewards and campaigns that don't pay for themselves.

What You’ll Bring

• 8+ years in loyalty, CRM, or membership products, including one program taken from design through launch and post-launch optimization at multi-unit scale (restaurant, entertainment, retail, hospitality, or fitness).
• Hands-on experience with a loyalty platform such as Punchh, Paytronix, Thanx, or Talon.One, including POS integration and reward configuration: you've been in the admin console and on the vendor escalation call.
• Product management depth: PRDs, backlog ownership, sprint work with engineers, shipped guest-facing software, and comfort reading an API doc and a data model.
• Ownership of loyalty economics (reward cost, breakage, liability, incrementality), with the ability to build the model and present it to a CFO.
• Multi-unit experience running a program at the register in hundreds of locations, and proven ability to drive activation and retention through teams you don't manage, using strategy and brief quality (not headcount) as your levers.
• Analytical fluency in SQL or with data-warehouse analysts, able to design a clean incrementality test; direct, fast, hands-on, comfortable owning a number alone.
• Preferred: gamification/engagement-loop experience; exposure to stored value, wallets, or regulated gaming; experience migrating a program across brands.

What You’ll Get

• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates:
• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

Pay & Benefits

The pay range for this position is $160,000 - $200,000 per year, depending on qualifications.

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and other benefits including dental insurance, vision insurance, life insurance, disability insurance, 401(k) retirement plan, employee stock purchase program, employee assistance program (EAP), paid vacation, paid holidays, and paid sick leave. More details regarding benefits are available here: Lucky Strike Entertainment Benefits