Loyalty Field Marketing Specialist

Lucky Strike Entertainment Corporation; Miami (FL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plan

Employee Stock Purchase Program

Employee Assistance Program (EAP)

Vacation and Holidays

Discounts on Bowling and Amusements

Job summary

Lucky Strike Entertainment is seeking a Loyalty Field Marketing Specialist to lead the launch of Lucky Play in the Miami area, coordinating with the Loyalty team and center leadership.

You will engage guests, coach staff, collect feedback, and report progress weekly while preparing for a broader Florida rollout; travel between centers is expected, including nights and weekends.

Qualifications

• High school diploma or equivalent; 1–2 years in brand ambassador, promotional, field marketing, hospitality, retail sales, or guest-facing training roles.
• High energy, professional but fun presence, with the confidence to start conversations in a loud environment.
• Preferred: bilingual English/Spanish; experience launching a loyalty or membership program.

Responsibilities

• Engage guests across the center and drive sign-ups for Lucky Play.
• Explain rewards earning and redemption; resolve sign-up issues on the spot.
• Plan and run in-center activations and promotions for launch energy.
• Train and coach front-of-house staff live on the floor until they can pitch Lucky Play independently.
• Collect structured guest and staff feedback at every visit and report to management.

Skills

High energy

Strong communication

Self-motivated and organized

Bilingual English/Spanish

Travel between centers

Education

High school diploma or equivalent

Tools

Outlook

Word

Excel

Teams

Driver's license

Job description

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Overview

***90% local Miami travel***

***Full time availability needed, including nights and weekends***

We Are Lucky Strike Entertainment.

Bowling, Arcade, Family Entertainment Centers. One company. Twelve brands. A career built around unforgettable experiences. Hospitality at our core; we put people first by creating meaningful connections and delivering memorable experiences to every guest, every time.

Summary

The Loyalty Field Marketing Specialist is the on-the-ground launch lead for Lucky Play, our new guest loyalty program, starting in Miami-area centers and expanding across Florida. Working with the Loyalty team and center leadership, this role drives guest sign-ups, coaches center teams until they can sell the program on their own, and brings structured feedback back to the business. In a later phase, the role will also support the rollout of Connected Play, our gamified bowling experience.

What You’ll Do

• Engage guests across the center, from the front desk to the lanes, restaurant, and bar, to introduce Lucky Play and drive sign-ups in center and online
• Explain how guests earn and redeem rewards in a fun, simple way and resolve basic sign-up issues on the spot
• Plan and run in-center activations and promotions that build launch energy and fit each center's guests and market
• Train and coach front-of-house associates and managers live on the floor until they can pitch Lucky Play without help; return to confirm sign-ups are holding and re-coach where they are not
• Collect structured guest and staff feedback at every visit, capturing what is working, what is not, and what is in the way
• Share a recap with each General Manager before leaving, deliver a weekly summary to your manager and the Loyalty team, and **escalate urgent issues immediately**
• Track daily sign-ups by center, complete visit, mileage, and expense reports on time, and build a visit schedule around launch priorities and peak guest times
• Support the Connected Play rollout in a future phase

What You’ll Bring

• High school diploma or equivalent; 1-2 years in brand ambassador, promotional, field marketing, hospitality, retail sales, or guest-facing training roles
• High energy and a professional but fun presence, with the confidence to start conversations with guests in a busy, loud environment
• Strong communication and coaching skills, with an observant eye for turning what you see and hear into clear, useful feedback
• Self-motivated and organized, able to manage your own schedule, travel, and reporting across multiple centers with minimal direction
• Comfortable with smartphones, apps, and tablets; proficient in Outlook, Word, Excel, and Teams; valid driver's license, reliable transportation, and proof of auto insurance
• Flexible availability across early mornings, late nights, weekends, and holidays (center hours 8 AM to 1 AM), with regular driving between centers and occasional overnight regional travel
• Able to walk, bend, and stand for long periods and lift objects with some assistance
• Preferred: bilingual (English/Spanish); experience launching a loyalty or membership program

What You’ll Get

• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefit s available to our Corporate associates:
• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

Pay & Benefits

The pay range for this position is $60,000 - $100,000 per year, depending on qualifications.

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and other benefits including dental insurance, vision insurance, life insurance, disability insurance, 401(k) retirement plan, employee stock purchase program, employee assistance program (EAP), paid vacation, paid holidays, and paid sick leave. More details regarding benefits are available here: Lucky Strike Entertainment Benefits